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O2 Ireland selects Webraska’s SmartZone middleware and applications to launch WAP, Web and SMS Location Based Services in Ireland
London, UK & Dublin, Ireland – October 24th, 2002 - Webraska, the worldwide provider of location-based services (LBS) and enabling platforms, announced today that O2 Ireland, a wholly owned subsidiary of mmO2 plc and a leading network operator, has chosen Webraska’s portfolio of LBS applications and SmartZone middleware platforms for the deployment of Locator for WAP, Web and two-way SMS.
The range of services to be offered will include the full range of SmartZone Applications enabling subscribers to:
· Locate and be located by their friends (on a permission only basis), using “BuddyFinder”
· Search for nearby movies and cinemas
· Search for restaurants and pubs
· Request directions to selected destinations by foot or by car
“Webraska is proud to partner with 02 Ireland to deliver a suite of compelling location based services in Ireland”, said Jean-Michel Durocher, CEO of Webraska. “The agreement with 02 Ireland is built on the successful deployment of our services with 02 in Germany and over a dozen other wireless carriers. Webraska is now the clear market leader in the provision of location-based services and middleware to wireless carriers in four continents."
All applications have been developed using the Webraska SmartZone LBS Platform, providing:
· Subscriber authentification, provisioning and profiling
· Dynamic menu structures based on subscriber preferences, profiling and history
· Continuity of user-experience and access to shared profiling and history across web, wap and SMS interfaces
· Web-based definition of profile and preferences by subscribers including favourite locations and buddy list
· Core Geospatial functionality such as address matching, routing, mapping and spatial searching
· Rapid application customisation and deployment by Webraska Professional Services Team
“We are very pleased to announce our collaboration with Webraska, which gives us the ability to deliver innovative new location based services to our customers,” said Campbell Scott, Product Director, O2 Ireland. “The Irish market is one of early adopters, eager to embrace new and innovative technologies such as Location Based Services. We have selected Webraska because we believe their LBS solutions deliver value and meet the needs of our customers.”
About Webraska
Webraska provides the advanced software solutions required to develop, integrate and deploy location-based services. Webraska's carrier-grade offering includes the SmartZone™ Geospatial Platform, the SmartZone™ LBS Application Platform, the patented and award-winning car navigation solution, IbDN® Lite, and over 30 other ready-to-deploy market-proven applications such as maps and directions, traffic alerts, yellow pages, BuddyFinder and m-Vite.
Webraska has headquarters in the Silicon Valley and in France, and offices around the world. The company currently powers the LBS offering of service providers in four continents, including Shell Mobile, E-Plus, Sensis (Australia), Orange, Telecom Italia Mobile, and 02, and has partnerships with leading technology providers including Ericsson, IBM, Nortel and Openwave.
For more information visit: www.webraska.com
About O2 Ireland
O2 is a leading mobile communications provider in Ireland. O2 is a wholly owned subsidiary of mmO2 plc, which is listed on the London and New York Stock Exchanges. O2 also operates in the UK, the Isle of Man, the Netherlands and Germany. mmO2 was the first company in the world to launch and roll out a commercial GPRS (or 2.5G) network and has secured third generation mobile telephony ("3G") licences in the UK, the Netherlands, and Germany. O2 Ireland has just accepted a 3G licence in this market. mmO2 has approximately 17.5 million customers and some 14,000 employees, with revenues for the year ended 31 March 2002 of GBP£4,276 million (€6,927 million).
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