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Mobile telephones help Europeans keep their romances alive
URL(s): www.siemens-mobile.com
Thanks to the mobile phone, Europeans have discovered a new
way to communicate with loved ones and keep romance alive.
In a recent survey carried out by Siemens Information and
Communication Mobile (IC Mobile), the content of SMS's and
preferred motifs on mobile phones were carefully examined.
The results reveal that love and romance are high on the
list with very interesting national tendencies. Siemens
responded to the survey by introducing a special range of
romantic CLIPitTM covers for the C45.
Generally European men favor more direct communication with
SMS messages by sending spicier messages than European
women, who are more likely to communicate through suggestion
and subtle hints. In the survey, the British were found to
send racier messages than their European counterparts.
Italians, along with the French and Spanish, are more likely
to conduct a secret love affair using their mobile phones
than any other national group. Not surprisingly, Italian and
Spanish women admitted checking their partners' phones for
evidence of such an affair.
The French were not able to keep up to their romantic
reputation: They are less likely to send romantic messages
than any other national group, though they would consider
proposing marriage using their mobile phones. Conversely the
Germans, thought to be unromantic, actually send more
romantic texts than any other European group, followed
closely by the British.
The old adage that says romance dies after marriage lives on
in the age of SMS. In nearly all countries, married people
were overall less likely to send romantic messages than
singles. British SMS habits are a clear example of these
tendencies - only 24 percent of the married mobile phone
owners in the U.K. send their spouses texts, compared to 61
percent of unmarried people involved in a relationship.
The other half of the survey dealt with the pictures and
images mobile phone users would most like to see on their
telephones. For the most part, more people across Europe
would prefer an amorous picture on their mobile phones than
any other motif. The majority of the men interviewed would
opt for a photo of their partner, while Italian men were
three times likelier than women to favor a saucy photo.
Italian women are just as likely to choose a picture of a
farm animal as a photo of their loved one.
The special series of romantic CLIPitTM covers allows owners
of the Siemens C45 to personalize their phone with the
perfect romantic motif. It is also possible at
www.my-siemens.com/my-clipit to design a individualized
CLIPitTM cover, which would make the dream of a mobile phone
with the partner's photo reality. Additionally, the C45
offers its owners Intelligent Typing (T9), which helps in
composing romantic texts Europeans love to send. Group SMS
messages are also possible with the C45.
About the survey
The Siemens lifestyle survey was conducted in the UK,
France, Germany, Italy, Spain and Denmark. 1,000 mobile
phone users were questioned in each of the survey countries.
The Siemens Information and Communication Mobile Group (IC
Mobile) offers the complete range of mobile solutions
including mobile devices, infrastructure and applications.
Devices include mobile phones, wireless modules, mobile
organizers and cordless phones as well as products for
wireless home networks. The infrastructure portfolio
includes GSM, GPRS and 3G mobile network technologies from
base stations and switching systems to intelligent networks,
e.g. for prepaid services. Mobile Applications cover
end-to-end solutions for Messaging, Location Based Services
or Mobile Payment. For the fiscal year 2001 (September 30),
IC Mobile recorded sales of EUR 11.3 billion and employed
30,730 people worldwide.
You can access further information about Siemens IC Mobile
on the Internet at
http://www.siemens-mobile.com
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