SiRF Technology Announces SiRFXTrac High Sensitivity Software

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Wireless Developer Network - Daily News

SiRF Technology Announces SiRFXTrac High Sensitivity Software

-- Innovative new software extends operating range of GPS by enabling signal acquisition and tracking in previously inaccessible environments for mobile users

SAN JOSE, Calif., Oct 28, 2002 - SiRF Technology, Inc. today unveiled a new high sensitivity GPS software that will extend the operating range in which GPS can be used, dramatically increasing the versatility of GPS-enabled consumer products such as personal digital assistants (PDAs). The result is that mobile consumers can continue using their GPS-enabled products in far more locations than ever before possible.

The SiRFXTrac software enables the highly popular SiRFStarIIe/LP chipset to acquire, and continue tracking GPS signals at far lower signal levels than is currently possible with competitive autonomous GPS solutions. For the user, this means that GPS can now be used in environments previously deemed inaccessible - environments such as urban canyons, parking garages, dense foliage, multi-level freeways, and, in some cases, indoors. By expanding the number of areas in which GPS can get a position fix, SiRFXTrac will improve existing location- based applications and enable new ones that have been impractical until now.

MEW Integrates SiRFXTrac Into Compact Flash

Already, Matsushita Electric Works (MEW), with whom SiRF has numerous other strategic alliances, has developed and is shipping a compact flash GPS attachment loaded with SiRFXTrac for the PDA market.

"SiRFXTrac opens up new applications for PDA manufacturers and other consumer product manufacturers alike: if you're offering a mobile device or a consumer application, this software will improve the user experience. It's as simple as that," according to J. Gerry Purdy, Ph.D. of MobileTrax, a market research firm in Cupertino, CA.

"We believe that improved GPS tracking is appealing to customers, especially when combined with content-rich map data and consumer applications," according to Robert Gourdine, director of marketing for Navigation Technologies, the leader in navigational mapping software.

About SiRF

SiRF Technology, Inc. develops and markets semiconductor and software products designed to enable location-awareness in high-volume mobile consumer devices and commercial applications. Location-awareness refers to the ability of a device to determine and make use of the information regarding its location. SiRF's products enable a range of devices to utilize GPS to detect location. They have been integrated into mobile consumer devices, such as automobile navigation systems, cellular phones, GPS-based mobile computing peripherals and handheld GPS navigation devices, as well as into commercial applications, such as property tracking devices and fleet management systems. SiRF markets and sells its products in four target markets: wireless handheld, automotive, mobile computing, and embedded consumer applications.

SiRF, SiRFstar, and the SiRF logo are registered trademarks of SiRF Technology, Inc. All other trademarks are the property of their respective owners.

For additional information, please visit www.sirf.com.

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