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Cash-U wins Telefónica Móvile's 'Entertainment Platform 2001'


Cash-U's Pecan platform awarded for enabling cutting-edge entertainment services in the 2001 Prize of Quality

London, October 28th: Cash-U Mobile Technologies today announced that it has been awarded the 'Entertainment Platform 2001' award by Telefónica Móviles España at its annual Quality prize ceremony. Cash-U was awarded the prize for the value that its Pecan entertainment platform has added to Telefónica Móviles España.

Cash-U's Pecan platform has enabled Telefónica Móviles España to rapidly increase the value of its offering by bringing to market cutting-edge entertainment services while providing a reliable and high quality service. Furthermore, Cash-U's local presence ensures a high level of support in order to guarantee a seamless integration with existing systems.

Luis Ezcurra, general director of service development at Telefónica Móviles España, said, "We have selected Cash-U as the winner of the 'Entertainment Platform 2001' award for its excellence in terms of quality and innovation in both its products and related services."

Amir Peleg, CEO of Cash-U, comments, "We are very proud to win this award. It is testament to the quality of our mobile entertainment platform and our position as market leaders. This is another important milestone in the special relations we have with Telefónica Móviles España."

About Cash-U

Cash-U Mobile Technologies, a world-leader in mobile entertainment solutions, has a product line that enables operators and wireless ASPs to deliver mobile entertainment applications to the end user in a scalable and cost effective manner. Cash-U's products include: The Pecan platform, an open execution and hosting platform for single or multi-user interactive applications; and Cash-U's Multimedia Provisioning System (MPS), a state of the art platform for rich multimedia content management and delivery.

The Cash-U offering also includes: "Pistachio", a software development kit (SDK) which provides developers the ability to create "plug & play" applications on its platform. Cash-U's platform is commercially installed with some of Europe's and Asia's leading operators, and almost 100 application developers are using the Pistachio kit to develop mobile entertainment applications. Cash-U has a worldwide presence with offices in London, Israel and Asia Pacific.

About Telefonica

Telefónica Móviles España is the domestic operator of Telefónica Móviles, S.A. one of the world's largest mobile telephony companies, with more than 31.5 million clients worldwide, of which 18 million are in Spain. Telefónica Móviles is a leader in the growth markets of Spain and Latin America and also has operations in the Mediterranean Basin. In 2001, Telefónica Móviles had combined pro-forma operating income of 8.411 billion euros, an annual increase of 13.6% and EBITDA of 3.333 billion euros, up 36.0% from a year before. Telefónica Móviles shares trade on the Spanish stock exchanges and on the New York Stock Exchange under the ticker symbol TEM.



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