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Orange Switzerland Selects Nokia to Supply Its MMS
HELSINKI, Finland, Oct 30, 2002 - Nokia and Orange Communications SA Switzerland have signed a three-year contract for
the delivery and implementation of Nokia's multimedia messaging service (MMS) solution. Orange Switzerland launched its commercial service on
October 24, 2002.
In addition to the MMS platform, Nokia is providing services for implementation, systems integration, support and maintenance to ensure and maintain the competitiveness of the MMS solution.
Nokia already supplies GSM and GPRS to Orange Switzerland, and was chosen as a supplier of Orange Switzerland's 3G network in 2001.
"This contract represents a further extension of our strong relationship with Nokia and part of Orange's strategy to strive for industry leadership," says
Andreas Wetter, Chief Executive Officer, Orange Switzerland.
"Nokia is delighted to have this opportunity to extend our business relationship with Orange Switzerland", says Denis O'Shea, Account Director, Nokia
Networks. "We see multimedia messaging as a major driver for growing operator revenues, and we want to ensure that Orange Switzerland is in the
lead. The emotional appeal of sending photos and sound in a message, combined with faster connections enabled by GPRS should make multmedia
messaging a mass-market service with broad appeal."
Nokia supported Orange Switzerland in promoting MMS person-to-person messaging at the Orange Cinema events in five Swiss cities in July and
August. The MMS Wallboard solution, together with Nokia 7650 imaging phones, offered the cinema visitors the possibility to try MMS services prior
to full commercial service launch. Approximately 250 photos were captured each evening in each city, and visitors were able to view the multimedia
messages simultaneously at all five locations.
The end-to-end multimedia messaging solution that Nokia has supplied includes the Nokia MMS Center, the Nokia Multimedia Terminal Gateway for
non-MMS phones, the Nokia WAP Gateway, the Nokia Multimedia Email Gateway and the Nokia Profile Server.
Nokia has among the wireless industry's most extensive track record in MMS with around 40 customers to date and an ever-growing number of
launched systems, making multimedia messaging a reality for today's mobile consumers.
The Nokia MMS solution gives mobile subscribers the ability to enjoy multimedia services such as content access and person-to-person mobile
messaging from MMS-capable handsets to e-mail, from e-mail to MMS handsets or between applications and MMS handsets. The Nokia Multimedia
Terminal Gateway makes it possible even for users of non-MMS-capable legacy GSM terminals to receive multimedia messages. Legacy-terminal
users receive an SMS notification and can connect to a web site to view their MMS message.
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has
become the leading supplier of mobile phones and a leading supplier of mobile, fixed broadband and IP networks. By adding mobility to the Internet,
Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is one of the most broadly held companies in the
world with listings on six major exchanges.
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