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Mobliss Delivers World's First Multiplayer Cross-Platform Wireless Game
Family Feud is First of Many Media Titles to be Released on the Mobliss Pervasive Media Platform
SEATTLE, Nov 25, 2002 - Wireless media company, Mobliss, today announces the widespread availability and
access to the world's first cross-platform, multiplayer wireless game. Driven by the Mobliss Pervasive Media Platform and accessible via
WAP, SMS, J2ME and BREW-enabled phones, Family Feud(TM) is the first entertainment property to be introduced across all major
wireless technologies.
For the first time ever, mobile users can compete with other players around North America, using different wireless devices, multi-modes and
numerous wireless carriers. The Family Feud wireless game is exclusively provided by Seattle-based Mobliss and built on their
GameShowServer(TM) and GameShowClient(TM) technology platform. This platform allows Mobliss to build highly scalable, multiplayer,
cross platform, wireless games that can be developed and deployed rapidly.
Powering the Family Feud wireless experience, Mobliss gives wireless consumers a chance to play Family Feud much like the original
television game show. Based directly on the popular TV game show of the same name produced by FremantleMedia, wireless Family Feud
users try to guess the most popular answers to specific survey questions. Players who guess the most popular responses, in the shortest
amount of time, win by accumulating the highest number of points.
"We believe some of the most popular wireless games will be based on familiar entertainment titles and brands making it much easier for
carriers to attract users to new services and applications," says Brian Levin, president and co-founder of Mobliss. "Family Feud is an example
of a popular media property that is perfectly suited for multiplayer, cross-platform wireless because of the inherent level of interaction and
competition."
Claire Tavernier, SVP Interactive at FremantleMedia, said, "We are extremely pleased to see yet another demonstration of how universal our
game show brands are. We are delighted that the many fans of Family Feud will now be able to play this exciting game for themselves on their
mobiles."
Currently, AT&T Wireless and Canadian-based Bell Mobility and Telus wireless customers can access Family Feud, with other carriers
adding this fast-paced trivia game to their wireless offering in the near future. For most wireless subscribers, Family Feud is listed under the
"games" menu on their web-enabled phone or downloadable via their carrier's web site.
In addition to the Family Feud being delivered to a range of wireless customers, Mobliss offers a broad range of properties including other
wireless games (such as the Price is Right), branded media titles (like American Idol wireless alerts) - both from FremantleMedia - and
mobile sports destinations (such as snow reports), or event-based tie-ins, sweepstakes and promotions, across all the major wireless carriers
in North America. By contextually integrating advertising into entertainment, marketers can be more efficient in creating and retaining relevant
customer bases. Operators can also benefit from Mobliss' technology by providing subscribers with a compelling experience on their device.
Family Feud is a trademark of FremantleMedia Operations BV, based on the FremantleMedia TV program Family Feud.
About Mobliss
Mobliss(R), based in Seattle, WA, is a leading wireless media company delivering interactive content to over 900,000 registered wireless
subscribers. The company creates, develops and distributes highly interactive programming designed to entertain, engage, inform and
aggregate a highly affluent mobile audience and transform them into customers--using their wireless devices. The company's proprietary
Pervasive Media Platform (PMP) allows media companies and marketers to optimize their message according to a subscriber's wireless
capabilities, preferences, demographics, permission and geographic location. Mobliss ( www.mobliss.com) currently has relationships with
the largest wireless service providers in North America including AT&T Wireless, ALLTEL, Bell Mobility, Boost Mobile, Cingular, Nextel,
Sprint, Telus, T-Mobile and Verizon.
About FremantleMedia
FremantleMedia is one of the largest television production companies in the world, producing more than 260 programmes in over 39 countries
and territories a year, including the US, the UK, Germany, Australia, France, Italy, Spain, Portugal, Scandinavia, Latin America and Asia.
FremantleMedia produces a wide range of drama, entertainment and factual entertainment programming, and it has particular expertise in
developing and acquiring new formats worldwide for production in local territories. In the year to August 2002, FremantleMedia (
www.fremantlemedia.com) delivered over 9,000 hours of original programming to broadcasters around the world. FremantleMedia is the
content business production arm of the RTL Group, Europe's largest television and radio broadcast company, with interests in 23 television
channels and 14 radio stations in nine European countries. RTL Group is 90% owned by Bertelsmann AG, an integrated media and
entertainment company that commands leading positions in the world's major media markets.
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