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SKY CHOOSES DIGITAL BRIDGES AS MOBILE GAMES SUPPLIER
-- Digital Bridges' SMS and Java Games Now Available via Sky Interactive TV Services --
LONDON - 16th December 2002 - BSkyB and Digital Bridges, a world leader in the creation and distribution of mobile entertainment solutions, announce today that Digital Bridges' SMS and Java mobile entertainment content is now available to over 6.3 million households in the UK and Ireland via Sky Active*.
The new service allows Sky Active users to download games to their chosen mobile phone using the Sky remote. The service joins Sky Active's portal of mobile and messaging services and will allow Sky customers to choose from an extensive collection of premium branded and fun mobile games.
The first games to launch are 'Space InvadersÒ', 'Scooby DooÔ: Jeepers Creepers', 'Men In Black IIÔ: Same Planet. New Scum.' and 'Denki Blocks!'. These games will be followed by a host of action packed adventure games, quizzes and puzzles, light hearted flirting and romance games, Tamagotchi style games and many more.
Miles Pearce, Head of Interactive Communications at Sky Interactive said: "With the popularity of both Gamestar and our ringtone service, we are sure that downloading mobile games using Sky Active will prove a hit. By partnering with Digital Bridges we are able to offer our viewers a wide range of first-class mobile games. Viewers will be able to download the games quickly and easily from the Your Mobile area on Sky Active."
"Digital Bridges is proud of the 'big brand' games and entertainment services we've introduced to the world of mobile entertainment over the past year," said Brian Greasley, the CEO of Digital Bridges. "Our partnership with Sky Interactive is an important milestone in our multi-channel distribution efforts and we look forward to broadening this relationship in the future."
HOW TO ACCESS MOBILE GAMES
Press the Interactive button on your remote
Select Sky Active
Select Your Mobile
Select Your Games
About Sky Active*
· Sky Active incorporates enhanced TV applications such as Sky News Active, Sky Sports Active, Sky Movies Active and services such as email, SMS messaging, games, banking, shopping, betting etc
· Sky Gamestar hosts 25+ TV Games including Space Invaders, Asteroids, Monopoly and the Cartoon Network branded games area
· High street stores currently available on Sky Active include ASDA, WH Smiths, Carphone Warehouse and Kitbag Sports.
· In addition to AOL Internet registered email accounts, Sky Active users can access talk21, Yahoo! and Demon.
About Sky digital
Sky digital launched in October 1998 and is now available in over 6.318 million homes in the UK and Ireland. It delivers an unprecedented range of channels and services including a wide choice of entertainment, movies, sports, news, documentaries, kids and music channels. The easy to use Sky guide enables people to plan and control their viewing up to seven days in advance.
About Digital Bridges
Founded in 1998, Digital Bridges is a world leader in the creation and distribution of mobile entertainment solutions. An industry pioneer, Digital Bridges brings the best in mobile entertainment to more than 50 operators, portals and other mobile content distributors worldwide representing 279 million subscribers. The company possesses a unique combination of mobile technology, development and publishing expertise, and works with many of the world's leading media and entertainment brands including Star Trek, Big Brother, Scooby-Doo, Thunderbirds, Cartoon Network, Ali G Indahouse, Men in Black, The Weakest Link, Space Invaders, EA SPORTS FIFA 2003 and EA SPORTS Tiger Woods PGA TOUR Golf**. UNITYTM, the company's best-in-class technology platform, supports all current and future mobile standards, protocols, technologies and operating systems. Digital Bridges' investors include Apax Partners, Argo Global Capital and Openwave Systems Inc. Digital Bridges has its commercial headq
uarters in London, with technology & publishing divisions in Edinburgh, Scotland, as well as sales offices around the world.
For more information, please call +44 (0)20 7901 1760 or visit us at www.digitalbridges.com
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