Running Late in Salt Lake? Charge a Cab Ride

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Wireless Developer Network - Daily News

Running Late in Salt Lake? Charge a Cab Ride

Wells Fargo and U.S. Wireless Data Launch Credit Card Acceptance in Salt Lake City Taxicabs

SALT LAKE CITY, Feb 7, 2002 -- Visitors to Salt Lake City can pay for a cab ride with their credit card -- as long as they are in one of the 80 taxicabs equipped with new wireless credit card technology.

Through the efforts of Wells Fargo Merchant Services and U.S. Wireless Data, visitors to Salt Lake City have the convenience of paying for cab rides with their credit card. The technology has been deployed in taxicabs of Salt Lake City-based Ute Taxicab Company.

The wireless taxicab technology is similar to credit card terminals used in stores, allowing taxicab drivers to swipe a credit card or other payment card and receive a real-time authorization. It uses Synapse(SM) technology from U.S. Wireless Data to communicate over a wireless data network, making mobile card payments faster and more secure.

"We are thrilled to provide this technology to visitors of Salt Lake City," said Dean M. Leavitt, Chairman and CEO of U.S. Wireless Data. "International travelers may already be familiar with paying for taxicabs with credit cards because this capability exists in many parts of the world. Our Synapse technology is bringing this capability to the U.S., making travel more convenient."

"As a leader in the payment processing industry, Wells Fargo is pleased to provide this technology-based solution to meet merchant and cardholder needs," said Todd Ablowitz, Director of Product Strategy and Implementation for Wells Fargo Merchant Services, L.L.C. "U.S. Wireless Data is helping us make travel more convenient for passengers, allowing taxi drivers to pick up more fares because being low on cash is no longer an obstacle to taking a cab."

ABOUT WELLS FARGO MERCHANT SERVICES

Wells Fargo Merchant Services, L.L.C. is a joint venture between Wells Fargo Bank, N.A. and First Data Merchant Services (FDMS). Wells Fargo Bank is a subsidiary of Wells Fargo & Company (NYSE: WFC), one of the nation's premier financial institutions. Wells Fargo offers a diverse array of financial services including banking, insurance, investments, mortgage and consumer finance from over 5,300 stores, the Internet and other distribution channels across North America and elsewhere internationally. A subsidiary of First Data Corp., First Data Merchant Services annually processes and settles almost 9 billion transactions for more than $490 billion in sales volume from 2.8 million merchant locations.

ABOUT U.S. WIRELESS DATA

U.S. Wireless Data (USWD) (OTC Bulletin Board: USWE) makes credit card and ATM transactions faster and more cost effective. USWD connects credit card processing companies to their merchant clients. Using wireless and landline technology, USWD provides improved transport, data translation, and value-added processing. In addition, by enabling wireless point of sale terminals, USWD adds speed and mobility that has been unachievable in the past. USWD now handles more than 500 million transactions each year through its centralized computer center and nationwide network. Further information is available at www.uswirelessdata.com.

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