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Lifetree Convergence powers the 8888 service for India times


March 6th 2002, New Delhi: Lifetree Convergence Ltd., a leading software solution company, has recently delivered its MDX+TM (Multiple Device Access) a wireless enabling platform to Indiatimes for powering its 8888 service. This wireless enabled platform provides easy access to online information and live transactions anytime-anywhere via any wireless device.

According to Mr. Atul Chopra, CEO- Lifetree Convergence Ltd., “Lifetree takes immense pride in enabling ‘India Times’ to go across over four million mobile users across the country via its network independent future ready platform”. Lifetree is the first company in India to enable Operators and Content providers to deliver content in any form in the fastest and most effective way to any hand held device (WAP, SMS, Palm OS, Windows-CE, I-Mode). This is one of the largest projects of its nature and is set to redefine the SMS market. Lifetree has assisted the Times Group in integrating with Mobile Operators covering 22 circles across the nation to provide innovative content for over 5.0 Million mobile subscribers of India on a single number “8888”.

This Content Management & Delivery capability will enable subscribers to access personalized content in an easy-to-use, “menu-driven concept” under security protocols. It provides immediate connectivity as a powerful application that can talk and interact intelligently with all the devices. It would enable subscribers to search for information and conduct financial transactions using their mobile devices. Operators would deliver services such as News, Mobile Shopping, Auctions, Ring tones, Logos, Celebrity Chat, SMS Games, Poll, TV Guide, City Specific Directory Services like Hotels, Restaurants, Movies, Emergency Services … all on “8888”.

About Lifetree Convergence Ltd.

Lifetree is one of the leading Indian product software companies in the Wireless and Internet space. The solutions are future-ready, with an immense value proposition for the customer. Lifetree's niche areas are Billing, Self Care, Content Management & Channel Management. A strong portfolio of customers and presence across three continents has clearly spelt out Lifetree's positioning in the global arena. Lifetree's real-time, flexible solutions for the management of emerging next-generation communication services cut across industry segments and optimize business processes. Lifetree deploys solutions across verticals - Carriers, MVNOs, Banks, Insurance Companies, Media Companies, Content Providers, Airlines and ISPs.

For Further Information Please Contact: Ankush Johar/ Rashmi Kilam Chandamita Baroowa Lifetree Convergence Pvt. Ltd. Mutual Communications Tel: 6100680, 6100307 Tel: 6231719, 6231720 E-mail: ankush@lifetreeindia.com E-mail: cbaroowa@mutualpr.com

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