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DOWNLOADABLE CELLPHONE GAMES PROVIDE GATEWAY TO $7 BILLION OPPORTUNITY
Critical Success Factors: Carrier Investment & Charging Platforms
London, England - April 10, 2003 -- Strategy Analytics, the
global research and consulting company, today released a new report, "Download Platforms to Drive $7 Billion Wireless Games
Opportunity." This report advises wireless operators to leverage their billing assets in order to develop both retail and
wholesale games download strategies, and maximize gaming returns.
Senior Analyst, Nitesh Patel, suggests, "Carriers can capitalize on their pre-eminence within the service delivery chain if they develop flexible
tariff approaches which smoothly pass significant proportions of revenue back to IP owners, games developers and publishers. In both of these
respects, carriers' investment and choice of charging platforms will prove crucial determinants of success."
By 2008, Wireless games will generate revenues in excess of $7 Billion, with downloadable Java and BREW games both offering the greatest
potential for growth. The emphasis on browser-based games and text games will fade from the games developer community and consumers
horizons, as users become seduced by branded downloadable games that are available for their multimedia handsets.
David Kerr, Vice President of the Strategy Analytics Global Wireless Practice, adds, "Decisions to develop both retail and
wholesale strategies for games is a key turning point in the industry. These decisions will enable operators to focus on
increasing sales from their own brand of retail games services, while allowing them to use their billing platforms as a strategic
asset to earn revenues from the wider growth of the games market."
About Strategy Analytics
Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at
the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA and principal
offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive
Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com
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