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Handango Releases New Mobile Software Figures for Q103 in the Handango Yardstick
Mobile software leader reports mobile software trends
HURST, Texas – April 23, 2003 – Handango, the leading platform and publisher for mobile software, today released the Handango Yardstick, a quarterly report on the state of the mobile software economy. This quarter, the Handango Yardstick focuses on the effects that new wireless PDAs and data-capable phones are having on the mobile software market.
Overall, the report indicates that smartphone users are hungry for software applications, partially spurred by the compelling wireless content that can be purchased and downloaded on demand over-the-air. Smartphone device users – those using data-centric devices such as the Sony Ericsson P800, Orange SPV, Handspring Treo or T-Mobile Pocket PC Phone Edition – on average purchase 291% more software and digital media per purchase (in USD) than data-capable phone users and 5.39% more than PDA users.
In addition to software consumption, the Handango Yardstick reports the average file size of applications purchased over-the-air by users of various devices. Pocket PC users purchase larger applications on average – 1164 kilobytes per download. Java and Windows Powered Smartphone device users purchase files averaging 523 and 467 kilobytes, respectively. These facts highlight the dual way in which software drives additional revenue for mobile operators – through software purchases as well as substantial network traffic from downloads.
The first quarter of 2003 also witnessed a surge in the number of new mobile applications and new software vendors. The number of new mobile applications grew a record-setting 7,467 while the number of new software vendors totaled 1,015, also a new record. The average selling price of mobile applications continued to fall to $16.25, down a $1.40 from last quarter, due largely to the lower price points of phone applications. However, compensating for this fall, the average number of applications purchased each time increased by 0.04 to 2.14.
“We are excited to see the way mobile software delivered over-the-air has taken hold worldwide,” said Laura Rippy, chief executive officer of Handango. “As this quarter’s report indicates, the case for software developers is really compelling. We’re seeing tremendous user interest as well as a developer base that is responding to that interest by producing a record number of new applications in the first quarter.”
“In the Spotlight” in the Handango Yardstick reports the best-selling applications purchased over-the-air. Web browser and email applications tend to be the most popular with users who are buying mobile software on the go.
Incorporating worldwide data from more than 100 mobile software portals, the Handango Yardstick reports trends across the entire mobile software economy and major mobile operating systems including Java, Symbian OS™, Palm OS®, Pocket PC, Linux and others. Handango powers the software and digital media stores for some of the biggest brands in the mobile software market including Nokia, Motorola, Kyocera, Sony Ericsson, Palm, Sony, Microsoft, Handspring, HP, Sprint, Cingular, T-Mobile USA, Orange and more than 100 others.
The Handango Yardstick for the first quarter of 2003 is available at: http://www.handango.com/pdf/HandangoYardstick1_2003.pdf
About Handango
Handango is the leading publisher and platform for mobile software, bringing over 35,000 applications to market through an extensive global distribution network of online, retail and enterprise channels reaching more than five million mobile users each month. Handango’s application management and provisioning platform, Handango AMPP, has been chosen as the mobile software delivery platform for Nokia, Motorola, Sprint, Orange SA, Sony Ericsson, Palm, Microsoft, Sony, HP, Handspring, Sharp Electronics, and more than one hundred others. For more information, visit www.handango.com.
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