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MFORMA PROVIDING ENTERTAINMENT CONTENT FOR BOOST MOBILE’S SUCCESSFUL WAP LAUNCH
URL(s): www.mforma.com
Kirkland, WA—April 24, 2003—Mforma Group Inc., a leading global provider of mobile data solutions for wireless operators, today announced that it is providing Wireless Application Protocol (WAP) mobile content, including games and location-based services, to BOOST Mobile as part of BOOST’s wireless phone and entertainment services launch, which began last September. Mforma has successfully provided WAP delivery technology and a large number of titles to BOOST Mobile. Nearly half of all BOOST Mobile Wireless Web users accessed Mforma last month to take advantage of premium entertainment, location-based, and personalization services.
“Our WAP service launch has certainly been a success,” said Seth Cummings, senior manager, interactive for BOOST Mobile. “We have experienced a steep growth rate month over month since we began offering content delivered by Mforma that clearly shows our customers have a strong demand for and are enjoying our WAP services.”
“BOOST has done a terrific job launching their mobile data services,” said David Bluhm, president, Mforma Americas. “They understand their market well and we are pleased to be working with them to provide their customers with popular and exciting games and services.”
BOOST Mobile's pay-as-you-go wireless phone, BOOST 2WAY and entertainment services are available in California and Nevada and can be used in all of the company’s roaming markets. For a complete listing of BOOST Mobile’s roaming markets, visit the BOOST Mobile website at www.boostmobile.com.
About BOOST Mobile
BOOST Mobile LLC, headquartered in Irvine, Calif., is a lifestyle-based telecommunications company that focuses solely on developing and distributing communications products for the youth market. BOOST Mobile is the only pay-as-you-go wireless phone service that offers the unique BOOST 2WAY walkie-talkie feature. The company offers pay-as-you-go wireless phone service, RE-BOOST pay-as-you-go airtime cards and a wide range of accessories, Java™ games for wireless phones, ring-tones and other cutting-edge mobile services that are available at more than 800 locations where youth prefer to shop, including Best Buy, Wherehouse Music, Good Guys, and wireless and youth fashion retailers in California and Nevada. BOOST Mobile's marketing is centered on youth activities such as action sports, music, fashion and entertainment. Find more information on the Web at www.boostmobile.com.
About Mforma Group
Mforma delivers the most comprehensive mobile data solution in the industry, providing carriers and their customers with the world's best content, and providing content developers with the shortest route to market. Mforma has driven over 1 billion game transactions for its operator customers, which include more than 40 of the world’s largest carriers. Mforma operator customers collectively serve 90 percent of wireless subscribers in the U.S. and 70 percent of wireless subscribers in Europe—a total of more than 300 million subscribers. In addition to the industry’s most comprehensive catalog of SMS, MMS, WAP, BREW, and Java games and entertainment applications, Mforma offers Java, SMS and MMS “Quick Start” programs that include total content management services, companion web sites, and premium branded content such as Spiderman®, Top Gun®, Star Trek® Nemesis titles. When working with Mforma, wireless operators can choose to utilize any or all of the Mforma resources—tools, platforms, and/or content. Please visit www.mforma.com.
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