Anyka Releases MobileFlash(R) for QUALCOMM's BREW(TM) Platform

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Wireless Developer Network - Daily News

Anyka Releases MobileFlash(R) for QUALCOMM's BREW(TM) Platform

Mobile Multimedia Application Developed for BREW-Enabled Handsets

GUANGZHOU, China, April 30 - Anyka (Guangzhou) Software Technology Co., Ltd., a leading application developer focusing on mobile multimedia development, today announced the launch of MobileFlash, a multimedia technology for QUALCOMM's Binary Runtime Environment for Wireless(TM) (BREW) platform.

"The BREW platform allows end users to enjoy a faster and more powerful performance of applications written native to BREW in C/C++. BREW also enables us to keep improving the compression ratio while maintaining and optimizing visual and audio performance," said Wan Xiang, Ph. D., general manager of Anyka. "One of the significant features of MobileFlash is its low complexity, which is important for mobile devices because their CPU has very limited resources due to power consumption. Efficient algorithms that work well in the wired world or in desktop computing may not be suitable for mobile multimedia applications. MobileFlash makes a good balance between compression ratio, complexity, and animation quality."

"MobileFlash is a great addition to the list of BREW applications being developed in China," said Jing Wang, senior vice president of QUALCOMM and chairman of QUALCOMM China. "Anyka is bringing popular, compelling content to BREW-enabled mobile devices so that users can enjoy it anytime, anywhere. We are very pleased to be working with a company dedicated to providing consumers with a new generation of mobile multimedia products."

MobileFlash is a new type of video compression/decompression format that can convert popular Macromedia Flash(TM) content to be played on mobile phones. Comparable with the current animation technology, it is designed to be thin and meet the special needs of mobile devices, supporting smaller files, lower complexity, and better multimedia effects. MobileFlash supports 16, 256, and 4096 colors and incorporates MIDI as the background music, optimizing the synchronization of animation, text and music. In addition, by providing a transcoding tool to convert AVI, MPEG and Macromedia Flash content popularly available over the Internet, MobileFlash can easily access a huge volume of pre-existing content.

China Unicom has joined Verizon Wireless and ALLTEL in the United States, KTF in South Korea, KDDI in Japan, VIVO (the joint venture between Telefonica Moviles and Portugal Telecom in Brazil) and Telstra in Australia, in commercializing BREW-based services. More than 50 BREW-enabled handset models are already available to consumers worldwide and more than 40 device manufacturers have indicated their interest in the BREW platform.

In August 2002, China Unicom announced its plans to launch BREW-enabled services in the first half of 2003. On February 26, 2003, China Unicom and QUALCOMM announced that they had established a joint venture to foster the development of a domestic BREW developer community in China. The newly formed joint venture, Unicom-BREW Telecommunication Technologies Co. Ltd., will provide Chinese developers technical support and training on QUALCOMM's BREW mobile data platform. The BREW solution creates a global marketplace for application developers, enabling them to distribute their wireless content to BREW operators around the world.

About BREW

QUALCOMM's BREW solution is a complete product and business system for the development and over-the-air deployment of data services on wireless devices. The BREW solution provides the necessary tools and value-added services to developers, device manufacturers and wireless operators for application development and distribution, device configuration and billing and payment.

About Anyka

Anyka (Guangzhou) Software Technology Co., Ltd. is the R&D subsidiary of Anyka Inc., which is headquartered in San Jose, California, USA. The company has many years expertise in mobile terminal system design, mobile communication, multimedia, VLSI, and embedded software development. Anyka focuses predominantly on mobile multimedia hardware and software applications for mobile handheld devices. For additional information, please visit www.anyka.com .

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