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UrbanWorld Wireless & 2wayAlert Team Up to Corner the Urban Wireless Market
West Meets East - 'Hip Hop Goes Wireless'
LOS ANGELES and NEW YORK CITY, May 1 - 2wayAlert.com, LLC, a principal industry resource for exclusive ringtones and wireless marketing of 2way content distribution, together with UrbanWorld Wireless, the leading wireless provider of urban entertainment news, lifestyle and mobile marketing solutions, announce a new strategic partnership aimed at the continued expansion of wireless text messaging products and services specifically for the urban market.
With a combined outreach of over 420,000 subscribers, the alliance between 2wayAlert and UrbanWorld Wireless will solidify these two companies as the principal provider of mobile marketing solutions for advertisers targeting today's Hip Hop generation wirelessly. Their services will include the distribution of urban entertainment news & lifestyle content, mobile marketing, exclusive ring tones, multi-media messaging and music industry wireless applications.
"This is just the next logical step in our goal to continue to implement trail blazing strategies designed to promote new standards of marketing and advertising geared toward the hip hop community," said Julian Hill, CEO of 2wayAlert. "A union with UrbanWorld Wireless will clearly identify our products and services as innovative and viable tools needed to reach a rapidly increasing consumer base of mobile device and web users."
"This is an outstanding combination of two premier companies committed to working together to promote the development of an UrbanWorld-wide wireless community," said Mike Johns, CEO of Urban World Wireless. "This partnership creates an experienced management team with a strong distribution of content. As a result of a partnership with 2wayAlert, we will be able to offer more to our subscribers and clients."
About UrbanWorld Wireless (UWW)
Headquartered in Los Angeles, CA., UrbanWorld Wireless is the first minority-owned wireless company which has quickly become a leader in providing breaking urban entertainment news & lifestyle content across PDA devices. UWW's clients include Priority Records, Comedy Central, Def Jam and Universal Films amongst others. Anchored on the web, UWW is at the forefront of integrating wireless technology and Hip Hop. More information is available on the web at http://www.urbanworldwireless.com/ .
About 2wayAlert.com, LLC
Based in New York City, 2wayAlert.com, LLC is a privately owned wireless marketing and content provider with a growing outreach of over 300,000 subscribers. A pioneer in wireless advertising and marketing, their industry ties have led them to promote popular artists such as P. Diddy, Jay-Z and Big Pun and create wireless advertising strategies for television and movies such as Comedy Central's "Chappelle's Show" and "Half Past Dead" for Sony Pictures, respectively. For more information please visit http://www.2wayalert.com/ or its on line constituent http://www.2wayx.com/
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