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Sega Mobile Delivers J2ME™ Games through Handango
URL(s): www.handango.com
Company to offer downloads of Sega Mobile games through worldwide online distribution channels
LOS ANGELES, California and HURST, Texas – May 13, 2003 – Sega Mobile, a division of Sega.com, Inc., dedicated to bringing SEGA content to the mobile market in North America and Handango, the leading publisher and platform for mobile software, today announced a partnership making Sega Mobile content available on www.segamobile.com as well as on Handango and download portals powered by Handango’s application management and provisioning platform, Handango AMPP.
Utilizing Handango AMPP, Handango will provide transaction processing and over-the-air delivery of applications to customers’ mobile phones at www.segamobile.com. Further, Handango will offer Sega Mobile content for sale on its own Web site, www.handango.com, as well as through mobile software download portals powered by Handango AMPP, including Yahoo! and Wireless Gaming Review.
“We look forward to working with Handango to provide their users better, more immediate access to our premier mobile phone gaming content,” said Jennifer Walters, director of marketing at Sega Mobile. “Partnering with a trusted source such as Handango helps ensure that mobile users can find Sega Mobile content wherever they look for mobile phone content.”
SEGA content is already available to subscribers on most major carriers in the United States, such as AT&T Wireless and Sprint PCS.
“We’re pleased to have earned the trust of a global leader such as Sega Mobile to provide their over-the-air provisioning and commerce, and we’re equally excited to have Sega Mobile’s excellent, premier content available through Handango and our partners,” said Laura Rippy, chief executive officer of Handango. “It’s partnerships such as this that will bring premier content to mobile users everywhere and help drive user demand for such compelling content for mobile phones.”
According to research from IDC, the number of mobile gamers in the US is expected to soar from $7 billion in 2002 to more than $71.2 billion in 2007. Furthermore, mobile gaming revenue in the US is expected to grow from $130 million in 2002 to $4 billion by 2007.
The Sega Mobile games will be available this month at prices ranging from $2.99 to $5.99.
About Sega Mobile
Sega Mobile (www.us.segamobile.com), a division of Sega.com, Inc., is an interactive gaming division that is dedicated to bringing the thrills and excitement of networked gaming to cellular phone, PDA and other interactive device users in North America. The new division consists of Publishing, Content delivery, and Marketing teams solely focused on providing innovative, unique and classic content for the mobile market.
About Handango
Handango is the leading publisher and platform for mobile software, bringing over 35,000 applications to market through an extensive global distribution network of online, retail and enterprise channels reaching more than five million mobile users each month. Handango's application management and provisioning platform, Handango AMPP, has been chosen as the mobile software delivery platform for Nokia, Motorola, Sprint, Orange SA, Sony Ericsson, Palm, Microsoft, Sony, HP, Handspring, Sharp Electronics and more than one hundred others. For more information, visit www.handango.com.
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