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Airborne Entertainment's Hot New BREW(TM) Game and Entertainment Titles Heat Up This Summer!
Big Brands Make a Big Splash on QUALCOMM's BREW Platform
NEW YORK and MONTREAL, May 13 - Airborne Entertainment Inc.,
leading publisher of top-flight branded wireless entertainment, today
announced the titles of four of its first-rate line-up of branded games and
entertainment applications developed for QUALCOMM's Binary Runtime Environment
for Wireless(TM) (BREW) platform.
The line-up includes Six Feet Under(R): The Parlour Game, YM Pink
Lemonade, MAXIM Gentlemen's Ringers & Manly Tones, and Bazooka(TM) Bubble
Blast -- just a few of the refreshing applications for chilling out at
sidewalk cafes or on the beach all summer long.
"When you work with such tremendous brand partners you have a wealth of
creativity to pull from," said Airborne Entertainment CEO Garner Bornstein.
"Developing for QUALCOMM's BREW platform and working with the BREW team allows
us to take this creativity to a whole new level. Thanks to them, our best-of-
breed mobile entertainment just got even better!"
"We are extremely pleased to work with Airborne, as their dedication to
bring popular games and ring tones to the wireless market is an indication of
the monetary potential they see in developing for the BREW platform," said
Mike Yuen, director, BREW Developer Relations, QUALCOMM Internet Services.
"Their upcoming collection of branded BREW-based titles will be a hit with
many must-have applications that wireless subscribers will enjoy."
Fans of the hit HBO(R) series Six Feet Under will be dying to play Six
Feet Under: The Parlour Game. Players spin the wheel of death, then test
their show smarts (as well as their knowledge of famous last words, burial
customs and all things delightfully death-related) in the quest to earn enough
cash to throw the funeral of their dreams.
Readers of YM Magazine, the leading sourcebook for teenage girls, will be
eager to set up a virtual lemonade stand with the YM Pink Lemonade game.
Players will compete to earn the biggest beverage bucks by tweaking the pink
drink recipe, renting the coolest locations and stocking up on the right
supplies. As smart and confident entrepreneurs, they'll still need to mix the
drinks, serve them up, and keep their customers smiling.
For its first foray into mobile music, MAXIM presents MAXIM Gentlemen's
Ringers & Manly Tones. Sifting through an endless catalogue of songs, MAXIM
has come up with just the right ring tones to let guys know when their gal is
calling or to tell their roommate that "the coast is clear." Who else but
MAXIM can guide guys through the endless opportunities of audio
personalization for their mobile phones?
Summer months mean hanging out and chewing gum and Topps(C)' Bazooka
Bubble Gum has been a favourite choice for over fifty years. Now Bazooka Joe
is ready to test users' bubble-blowing abilities on BREW-enabled devices --
with no risk of sticky residue on their chins -- with Bazooka Bubble Blast, a
chew-and-dare game where points, bubbles and the chance of popping increase
with each blow.
QUALCOMM's BREW solution is a complete product and business system for the
development and over-the-air deployment of data services on wireless devices.
The BREW solution provides the necessary tools and value-added services to
developers, device manufacturers and wireless operators for application
development and distribution, device configuration, and billing and payment.
About Airborne Entertainment
Airborne Entertainment is the leading turnkey mobile channel management
company, creating, deploying, distributing and managing the most compelling
mobile games and entertainment for the world's most recognizable media and
consumer brands. Airborne Entertainment distributes its specialty channels
and programs to all top-tier wireless carriers, reaching nearly 100% of all
enabled mobile subscribers in North America. A privately held company,
Airborne Entertainment was founded by Internet industry pioneer Garner
Bornstein and Andy Nulman, the long-time CEO of the world-renowned Just For
Laughs Comedy Festival. For more information, please visit www.airborne-e.com
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