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Wireless Developer Network - Daily News

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BOOST Mobile Pay-as-You-Go Wireless Phones and Services Now Available at Select Target Stores


Retail Distribution Includes All California and Nevada Target Stores

IRVINE, Calif.--May 12, 2003--BOOST Mobile(TM) today announced that nearly 200 Target retail stores in California and Nevada are now offering BOOST Mobile's pay-as-you-go wireless phones and services. Designed to meet the lifestyle needs of today's active youth, Boost Mobile's feature-packed i50sx wireless phone is now available at Target for $59.99 after a $20 instant rebate. The phone comes with pre-loaded Java(TM) games, including Tetris(R), World Wrestling Entertainment (WWE) Mobile Madness(TM), and Snake(TM). Additional features include built-in speakerphone, 250-entry phonebook, voicemail, and two-way text messaging.

Pay-as-you-go pricing for BOOST Mobile service, also sold at Target, offers a simple, flat rate of 25 cents per minute 24 hours a day, seven days a week. Use of BOOST 2WAY(TM), the long-range walkie-talkie feature, which is available with all BOOST wireless phones, is only $1.00 per day for unlimited use, and the fee is only charged on days when the service is actually used. BOOST Mobile "always on" Wireless Web access and text messaging are only 20 cents per day each for each of those services for unlimited use per day.

About BOOST Mobile

BOOST Mobile LLC, with headquarters in Irvine, is a lifestyle-based telecommunications company that focuses solely on developing and distributing communications products for the youth market. BOOST Mobile is the only pay-as-you-go wireless phone service that offers the unique BOOST 2WAY walkie-talkie feature. The company offers pay-as-you-go wireless phone service, RE-BOOST pay-as-you-go airtime cards and a wide range of accessories, Java(TM) games for wireless phones, ring-tones and other cutting-edge mobile services.

BOOST Mobile is available at more than 1,000 locations where youth prefer to shop, including Best Buy, Good Guys, Target, Wherehouse Music, and wireless and youth fashion retailers in California and Nevada. BOOST Mobile's marketing is centered on youth activities such as action sports, music, fashion and entertainment. Find more information on the Web at http://www.boostmobile.com.



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