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Mobimak Deploys Comverse's `Who Called' Solution to Boost ARPU
WOODBURY, N.Y.--May 19, 2003--
Who Called, Part of the Comverse ImPact Solution, is Designed to Increase Network Traffic and Voicemail Usage in Macedonia
Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), and the world's leading supplier of software and systems enabling network-based multimedia enhanced communications services, today announced the deployment of Who Called for Mobimak, Macedonia's leading mobile operator.
Who Called is an element of Comverse ImPact -- a solution for quickly deployable services that are designed to maximize earning potential and generate new revenues.
Comverse's Who Called notifies consumers by SMS of phone numbers associated with inbound calls that cannot be completed for reasons such as: out-of-range user, depleted device battery, turned off device, or if a caller reaches the voicemail system but hangs up without leaving a voice message. The result is that a portion of total calls that were formerly lost to the network are now made available to subscribers, which can lead to an increase in network traffic and additional revenue when Who Called users call back the initiators of the reported calls.
"It is crucial in the increasingly competitive mobile market in Macedonia that we maintain our qualitative edge," said Dusko Kantardziev, Chief Information Technology Officer at Mobimak. "Warmly welcomed by our subscribers, Who Called exemplifies our service-oriented approach while maintaining our leadership in the region. Who Called assures our subscribers that they will be aware of attempts to reach them, and in most cases they can return the call at once with a single keypress. A particular strength of Who Called is that we can provide this practical and differentiating service at no cost to our subscribers -- and yet have the potential to quickly regain our investment through increased return calls. Moreover, Who Called has rewarded us in a second important way -- it has increased awareness of voicemail in our market and has brought in an influx of new voicemail subscribers."
"Mobimak is a dynamic, innovative operator that has advanced the standards of telecommunication service in its region," said Gadi Bahat, President of Comverse International. "The success of the deployment at Mobimak demonstrates yet again that Who Called is a valuable element in the voicemail and enhanced services environment. By increasing traffic via valuable information that handsets alone cannot provide, Who Called, together with other ImPact services, brings in new revenues and creates opportunities for promoting voicemail and other value-added services."
About ImPact
Comverse ImPact services provide the potential for service providers to derive income from existing subscribers and network equipment. ImPact services are easy to deploy and intuitive to use, requiring little user education and are designed to offer service providers a quick and attractive return on investment (ROI). Comverse provides a rich variety of ImPact services that give service providers the means to increase their ARPU (average revenue per user).
About Mobimak
MobiMak A.D., Skopje is a joint stock company that provides cellular phone services in the Republic of Macedonia. It is the first national GSM operator in Macedonia and technological leader in the region, founded in October 1996 as part of Macedonian Telecommunications. Since July 2001, it operates as a separate company in full ownership of Macedonian Telecommunications. The acquisition of 51% of the shares of Macedonian Telecommunications by the consortium of Matav (Hungary) / Cosmotelco (Greece), brought strategic partnership with international telecommunication corporations (Deutsche Telecom group of companies, Westel). The market share is 100%. MobiMak is a flexible, 'Customer First' oriented company, committed to continuous improvement and application of the best practices across the business. It provides a portfolio of Phase2+ services for 400.000+ subscribers (20+% penetration), with population coverage of 98+%, territorial coverage of 90+% and 161 roaming partners commercially operating in 69 countries.
The number of employees is more than 380 and the registered address is Orce Nikolov Str., bb 1000 Skopje. For more detailed information, visit: www.mobimak.com.mk
About Comverse
Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), is the world's leading provider of software and systems enabling network-based multimedia enhanced communications services. More than 400 wireless and wireline telecommunications network operators, in more than 100 countries, have selected Comverse's enhanced services systems and software, which enable the provision of revenue-generating value-added services including call answering with one-touch call return, short messaging services, IP-based unified messaging (voice, fax, and email in a single mailbox), 2.5G/3G multimedia messaging (MMS), instant communications, wireless information and entertainment services, voice-controlled dialing, messaging and browsing, prepaid wireless services, and additional personal communication services. Other Comverse Technology business units include: Verint Systems, a leading provider of analytic solutions for communications interception, digital video security and surveillance, and enterprise business intelligence; and Ulticom, a leading provider of service enabling network software for wireless, wireline, and Internet communications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse web site at http://www.comverse.com.
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