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WatchMark Announces Industry's First Wireless Performance and Service
Management Solution Uniquely Designed for Multimedia Messaging Service
MMS Focused Application Marks First in a Series of Vertical Applications from WatchMark that Bridge Service and Network Performance
May 20, 2003 - TeleManagement World, Nice, France -- WatchMark Corp., a leading provider of service assurance solutions, today announced WatchMark Prospect(r) MMS, the industry's first performance and service management solution uniquely designed to meet the needs of global service providers focused on delivering quality multimedia messaging services (MMS) profitably. Prospect(tm) MMS offers the capability to effectively analyze, share and publish performance, quality and use metrics pertaining to multimedia messaging services and individual handsets.
"Service providers are counting on the success of wireless data. For the first time, wireless operators are managing a complex set of customers and third party partners and trying to determine the right combination of infrastructure investment, compelling content and handset support to equal increased data revenues and profit. They need a reliable, fast, easy-to-understand way to measure the performance, quality and use of the value-added data services they're delivering to subscribers," WatchMark Chief Technology Officer Richard Kateley said. "Prospect MMS gives service providers what we believe is the industry's first solution that allows them to move beyond network performance management to view and analyze important metrics. With these reports they can make effective decisions from a marketing and profitability perspective that result in a successful, profitable wireless data business."
The New Dilemma: Insight in to the Wireless Ecosystem
WatchMark developed Prospect MMS in response to the urgent need for a MMS performance and service management software solution that could be rapidly deployed and scaled and allow them to get quick feedback about their MMS execution. As operators shift their business models to accommodate wireless content partners, and provision new, sophisticated handsets, they need a way to understand what is working, what habits and usage patterns are emerging among subscribers, and what combination of service offerings and handset support is most profitable. Now more than ever, more people outside of engineering need access to both network and service-specific performance, quality and use information. Prospect MMS delivers a cost-effective solution that is easy to use by network engineers, operations people, sales, marketing and business development, and customer care.
"Service providers are experiencing increasing pressure to augment their current, 'voice only' business models to offering new, data driven services that are financially sound and deliver on thier profitability goals," David Hawley, Yankee Group Telecom Software Strategies said. "By designing a graphically appealing solution to make technical data accessible to non-technical people, WatchMark is giving service providers a new way to ensure that they're as informed as possible about the costs and returns of each component in their data services mix."
Quick to Deploy and Use
Most service providers have existing performance management tools for their voice and data networks that provide statistics that are largely used for network performance troubleshooting. But understanding MMS statistics and converting the information into key performance and quality indicators that are understandable by business people within the service provider's organization requires a unique focus. Prospect MMS includes dynamic, Web-based reports that result in meaningful data interpretation and presentation about both the network and value-added services to a wide range of technical and business users. These reports are based on MMS key performance indicators (KPIs) and key quality indicators (KQIs) displayed in audience-specific reports. The ability to constantly monitor the MMS system enables service providers to pinpoint emerging problems and respond instantly to improve MMS service delivery and network performance, understand service usage and value added service lifecycles, and deliver better customer service.
Built on a Proven Technology Platform
Prospect MMS is feature-rich, reliable and built on a proven architecture preferred by some of the world's largest service providers, yet can be easily installed in days as opposed to months for many large performance management solutions. This allows service providers to quickly understand the business performance of individual services, and tune the business accordingly at all levels.
WatchMark's close relationships with network equipment providers are vital in defining the right network data to track as part of the Prospect MMS offering. Without NEP relationships vendors cannot adequately develop a robust MMS PM offering for service providers.
Prospect MMS leverages the proven architecture of WatchMark Prospect, a comprehensive wireless performance management solution that is deployed at leading service providers like Cingular Wireless, Verizon Wireless and 3.
Prospect MMS Product Details
WatchMark Prospect MMS facilitates the analysis of comprehensive data across multiple vendors and technologies - down to a granular level - and displays it in intuitive visual representations for all users within the organization. They can assess system performance, usage patterns, high-volume data periods and then draw intuitive conclusions to plan expenditures and infrastructure deployments that will improve service quality and the customer experience. Key features include:
o Easy-to-read graphical representation of network and service performance
o Analysis of raw data
o Interoperable, proven architecture
o Enhanced reporting
o Windows and Web interfaces
o More than 50 pre-defined key performance and service indicators included
For a complete overview of Prospect MMS features go to http://watchmark1.01o.com/ajtk/servlet/JJ?T=117m49&R=622101156
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