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IOGEAR Bites Away At Bluetooth Confusion
Introduces non-technical guide to the benefits and applications of the wireless technology
Irvine, CA - June 3, 2003 - IOGEAR, a leading Bluetooth connectivity and peripheral manufacturer, has launched a jargon-free guide to help consumers better understand the basics behind Bluetooth technology. The free guide is available online at www.iogear.com.
IOGEAR's guide eliminates any Bluetooth confusion by answering questions such as 'what can I do with Bluetooth' to 'how do I Bluetooth-enable my cell phone'. It discusses which products are compatible and the security issues surrounding Bluetooth.
The guide is aimed at a variety of end-users who own Bluetooth products, but are uncertain how to use the technology to their benefit. Research from In-Stat/MDR, reveals that only 45% of early adopters and high-end consumers are familiar with Bluetooth technology, while less than 10% of the general public knows of the wireless standard*.
With over 200,000 global Bluetooth access point products expected to be shipping by 2006**, consumers need to understand how this wireless technology can simplify their daily lives.
"The purpose of IOGEAR's guide is to help consumers get a better grasp of how this standard works and why they would want to use it," said Miranda Su, vice president of sales & marketing at IOGEAR, Inc. "There are thousands of Bluetooth-enabled device owners who are not using the technology to their benefit. IOGEAR wants to make it simple for them to wirelessly synch and access all their information through one device," added Su.
For further information on any of IOGEAR's Bluetooth products, please visit www.iogear.com. Those who have specific questions can also call the company's toll free customer service number at 866-9-IOGEAR.
* In-Stat/MDR, October 2002
** Frost & Sullivan, November 2002
About IOGEAR
IOGEAR, Inc., headquartered in Irvine, CA, is a leading connectivity and peripheral manufacturer that provides complete KVM (Keyboard, Video, Mouse), FireWire
400 / 800, USB (Universal Serial Bus) 1.1 / 2.0, Bluetooth and HomePlug solutions, targeting home users, mobile users and small to medium sized businesses.
IOGEAR's compact desktop KVM products enable users to access multiple computers through one console, while its extensive line of USB and FireWire connectivity products allow peripherals to be easily attached. The company's most recent Bluetooth and HomePlug product lines provide users with the most advanced industry solutions currently on the market. IOGEAR has consistently provided products that incorporate innovative technology, providing the end user with outstanding functionality and capability. As one of the only true manufacturers in the industry, IOGEAR has the ability to offer high quality products with the service and support hardware consumers demand.
The company distributes products throughout North and South America, Europe, Asia-Pacific and the Middle East. For further information, please visit wwwiogear.com.
IOGEAR University is an online resource developed for consumers to grow and expand their knowledge of IOGEAR's KVM, FireWire, USB 1.1, USB 2.0 and other peripheral technologies. For further information, please visit http://iu.iogear.com.
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