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Sony Ericsson and Charlie's Angels: Full Throttle Unleash the Newest Wireless Secret Weapon - the T616 Mobile Handset
RESEARCH TRIANGLE PARK, N.C.--June 3, 2003--Sony Ericsson is partnering with Columbia Pictures on its latest action-adventure-comedy, "Charlie's Angles: Full Throttle," which will hit movie theatres this summer.
The Charlie's Angels stars are returning to the big screen again, battling forces of evil with the world's most advanced technologies, including the Sony Ericsson T616 mobile phone.
"We are excited to join with Columbia Pictures for this big summer blockbuster to show off the advanced imaging features of Sony Ericsson's T616 in a highly entertaining setting," said Jun Hosoki, Marketing Vice President of Sony Ericsson North America. "As a company we have built a tradition of participating in gadget-oriented, action-adventure movies to showcase our mobile phones and advanced technologies. Our appearance in Charlie's Angels adds to our resume of blockbuster movies, which includes the James Bond, "The World is Not Enough" and "Die Another Day," as well as "Lara Croft's Tomb Raider."
The Sony Ericsson's T616 and other Sony Ericsson mobile phones will make several appearances in the movie and are an integral part of the story line. The Angels are aided by Sony Ericsson's T616, a mobile phone that doubles as a camera. The dynamic trio relies on the imaging capabilities of the T616 camera mobile phone to transmit critical pictures and help them in their quest to capture the bad guy. Charlie's Angels: Full Throttle will be released nationwide in theatres beginning June 27, 2003.
The T610/T616 is Sony Ericsson's first handset that features QuickShare(TM), offering users the easiest, fastest and smartest way to share experiences with friends, family or colleagues. With its large 65,536 color screen and integrated digital camera, the T610/T616 is a powerful imaging and messaging phone. The T610/T616's sleek design, classy texture and sophisticated finish also make it one of the most visually powerful and stylish handsets on the market.
Taking advantage of the movie tie-in, Sony Ericsson will launch a series of promotional campaigns focusing on the T616 and other imaging products. Specifically in the USA, Sony Ericsson has teamed up with Cingular Wireless on an integrated promotional campaign to offer consumers a taste of the unique mobile gadgets used by the Angels.
In Charlie's Angels: Full Throttle the Angels are ready to strike without warning as they go undercover to retrieve two missing silver bands. These are no ordinary wedding rings. They contain valuable encrypted information that reveals the new identities of every person in the federal Witness Protection Program. When witnesses start to turn up dead, only the Angels can stop the perpetrator, using their expertise as masters of disguise, espionage and martial arts.
Charlie's Angels is produced by Leonard Goldberg, Drew Barrymore, Nancy Juvonen and directed by McG.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a division of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
About Sony Ericsson Mobile Communications
Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.
For further information, please visit: www.SonyEricsson.com
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