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m-Qube and Clear Channel Announce Wireless Text Messaging Initiative for Boston Area Radio Station JAM'N 94.5 BOSTON--June 5, 2003-- '9-4-5 Txt Msg Mafia' Expands Relationship With Listeners and Delivers Double Digit Response Rates m-Qube, the premier North American provider of mobile messaging solutions, and Clear Channel Communications, Inc. (NYSE:CCU), America's leading broadcast company, today announced a wireless text messaging program underway at Clear Channel's Boston radio station, JAM'N 94.5. The program combines the reach of broadcast radio with the accountability of immediate direct response, allowing the station and it advertiser sponsors to communicate one-to-one with listeners who ask to receive targeted text messages. JAM'N 94.5 listeners "opt-in" to the service - called the 9-4-5 Txt Msg Mafia - by setting up a personal profile including wireless cell phone number and music preferences on the station's web site. Through the 9-4-5 Txt Msg Mafia, listeners can learn about concert tickets in advance of public sale, respond to contests and be alerted of important news, station events and promotions. The 9-4-5 Txt Msg Mafia is free of charge and works on any wireless phone or device capable of receiving SMS. This week, the station also activated a live event text messaging program targeted to the 20,000 plus audience at the June 2, 2003 'Summer Jam' Concert at the Tweeter Center in Mansfield Massachusetts. During the show, station DJ's announced music-related trivia questions that were also displayed on large video screens located throughout the venue. Audience participants responded to the questions by sending a text message via their mobile phone to win seating upgrades and backstage passes. Four winners were chosen throughout the show and the total number of text messages reached response rates up to 13%. "Mobile messaging is an ideal communications and marketing channel to integrate with radio," said Dennis O'Heron, Director of Marketing at the station. "We see that text messaging has become popular among young adults and are capitalizing on this trend to better serve our listeners and our advertisers. While we've really just begun to tap the potential of this new medium, we're very encouraged by the early results." The 9-4-5 Txt Msg Mafia is promoted via the station website, email campaigns and on-air mentions by radio personalities. The station leverages the 9-4-5 Txt Msg Mafia for promotions ("call in and win now") and events (such as promoting the Summer Jam concert). A program providing listeners with early access to tickets to a comedy show showed particularly promising results: sales in Boston were nearly triple those in neighboring markets New York City and Washington, DC. Michael Troiano, Senior Vice President of Business Development for m-Qube, said, "We're excited to be working with Clear Channel to explore and demonstrate the value of combining radio and SMS. We look forward to proving out both the value of this new medium to the station, it's listeners, and advertisers, and to expanding the program from there." The 9-4-5 Txt Msg Mafia is delivered on m-Qube's robust, carrier-grade technology platform that delivers time-sensitive, targeted mobile messaging campaigns to any wireless device. M-Qube's two-way messaging platform includes a front-end program management interface, a middle-ware dialog server, managing user state and preferences and a back-end message delivery engine handling throttling, billing and OA&M functionality across all North American carrier networks and all major mobile mediums including SMS, WAP, instant messaging and mobile email. Text messaging is expanding rapidly in North America. IDC reports that more than 2.4 Billion messages are sent every month. In Europe where the phenomenon first took hold, an estimated 1 billion messages are now sent every day and Forrester reports that 56% of brands will use it as a marketing channel by the end of 2003. The opportunities presented by this new medium are significant for marketers. Conservative estimates are that spending by consumer brands looking to capitalize on the first truly "out-of-home" direct response medium will pass the $5 Billion/year mark within the next few years. About m-Qube, Inc. m-Qube is North America's premiere mobile messaging management technology company. The company has delivered results-oriented promotional programs for a variety of companies including Clear Channel Communications, New Line Cinemas and Cingular Wireless. m-Qube provides a turnkey solution to help companies interact on a time and place-sensitive basis with individual people carrying wireless devices of almost any kind, enabling a broad range of wireless applications including mobile couponing, interactive TV, subscriber lifecycle management, mobile alert management, live event communications, mobile CRM and mobile marketing/promotions. For more information, please visit us at www.m-qube.com.