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5G Wireless Launches Consumer Marketing in Los Angeles WiFi HotZone
MARINA DEL REY, Calif.--June 11, 2003--5G Wireless (OTCBB:FGWC) announced today that it has initiated a major consumer marketing push throughout its WiFi HotZone(TM) service area in targeted Los Angeles markets.
"We're implementing proven direct response marketing principles in everything we do, and will be tracking results so we can minimize our Cost Per Sale," stated Jerry Dix, President and CEO of 5G Wireless. "We currently have promotional materials prominently displayed in over 50 high traffic retail locations introducing the 5G Xpressnet(TM) service packages and we will continue to add additional locations. We will also be testing various local print advertising media, outbound telemarketing, targeted direct mail offers, and will continue with direct sales. Our customer value proposition is `the highest speed at the lowest cost', and this message will be reaching both residential and business prospects."
With its proprietary 802.11b enhancements, including a service range of 5-8 miles, near line-sight capability to penetrate natural and manmade obstacles, and an integrated CPE (Customer Premises Equipment) unit that allows for rapid deployment, the 5G solution yields a pricing model that provides a breakeven ROI in just half the time as traditional WISPS (Wireless Internet Service Providers). While there are several Xpressnet service options, the core product is a consumer Internet access package offering burstable speeds up to 2 Mbps, with the ability to go to 5.5 Mbps. All service options include 2 email addresses with 5 MB of storage space, all for $39.95 per month with a one-time activation fee.
"We are in the process of implementing an effective billing system which will facilitate both easy access on the user end and simplified account management on the operational side," stated Don Boudewyn, Chief Operating Officer. "Our current residential and business subscribers will be able to add on the HotZone(TM) roaming option for only $10 per month. New users or area visitors will be able to simply log on through a splash page for daily or monthly access, and non-subscribers will be able to get a one-day pass for $9.95. We're making it very simple and very seamless."
5G's marketing mission has been to target unreachable or underserved "last mile" communities, and customer research often suggests an exploitable level of consumer dissatisfaction where high-speed Internet service is currently available. "This is a huge opportunity for us here in Los Angeles, especially in the MDU (Multiple Dwelling Unit) market," added Mr. Dix. "Other high-speed providers may not be willing to service the last mile. We are."
The company was recently profiled by BusinessWeek Online and 802.11 Planet, "The Source for Wi-Fi Business and Technology." In the piece titled "Long Distance Wi-Fi," (www.80211planet.com/columns/article.php/2191841) Eddie Hold, a wireless analyst with Current Analysis in Sterling, Va., maintains that this breakthrough "could considerably change the nature of the Wi-Fi market."
About 5G Wireless Communications, Inc.
5G Wireless Communications, Inc. (OTCBB:FGWC) (www.5gwireless.com), located in Marina del Rey, designs, builds, operates, markets, and services wireless broadband systems. Utilizing proprietary IEEE 802.11b enhancements for "last mile" point-to-point and point-to-multi-point networks, 5G customers receive dependable, high-speed Internet access, without the usual installation delays and at significantly lower costs than most major competitors.
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