Moviso Powers Virgin Mobile USA Handsets with Rich Ringtones and Celebrity Voicemail Greetings
LOS ANGELES--June 12, 2003--Moviso LLC, the leading provider of mobile data products and services in North America, today announced that it has been selected to power polyphonic ringtones and Celebrity Voicemail Greetings for Virgin Mobile USA, the nation's first wireless service designed exclusively around the needs of the youth market.
Customers with Virgin Mobile's new Audiovox 8500 handset can personalize their phones with a library of polyphonic ringtones powered by Moviso from the Virgin Mobile Web site (www.virginmobileusa.com) or right from their handsets. Virgin Mobile customers can also check out and order Virgin Mobile's "Voicemania Voicemail Greetings" online to further customize their phones with fun voicemail introductions from popular music, TV/movies and sports personalities.
"We felt that the freshness and relevance of Moviso's polyphonic ringtone catalog was a great fit for the highly demanding demographic that we serve," said Howard Handler, chief marketing officer, Virgin Mobile USA. "We're looking forward to working with Moviso as we continue expanding our suite of content offerings, which we believe is already the most innovative and youth-focused in our industry."
"Partnering with Virgin Mobile USA makes perfect sense for Moviso, as both companies share the objective of serving the fastest growing group of consumers using mobile data services," said Shawn Conahan, president of Moviso. "Virgin Mobile's dedication to smart marketing, entertainment and intuitive pay-as-you-go plans fit in well with our goal of targeting this key demographic with wireless services."
About Moviso LLC
Moviso LLC is the leading provider of mobile data products and services in North America. Moviso is a wholly owned subsidiary of Vivendi Universal Net USA - the U.S. arm of VUNet, Vivendi Universal's (NYSE: V) Paris-based Internet and technology unit. The company delivers complete mobile data solutions to wireless carriers, device manufacturers, retailers and entertainment companies worldwide, including American Greetings, AT&T Wireless, Bell Mobility, Cingular Wireless, Rogers/AT&T, T-Mobile, Verizon Wireless, US Cellular, Virgin Mobile USA, Yahoo! Music, AOL, PRIMEDIA, YM Magazine, Boost Mobile, 7-Eleven, Best Buy, RadioShack, Wherehouse, Wal-Mart, Sony Ericsson, Nokia USA, Motorola, Yamaha Corp., Match.com, WildSeed, and Vivendi Universal. The company is headquartered in Los Angeles. For more information on Moviso, visit http://www.moviso.com.
About Virgin Mobile USA, LLC
Virgin Mobile USA, LLC is the first U.S. wireless service designed exclusively around the needs of the youth market. Since its national launch in July 2002, Virgin Mobile has quickly established itself as one of the fastest-growing wireless players in the U.S. Virgin Mobile USA offers a flexible pay-as-you-go price plan with no contracts to sign and no fine print. Virgin Mobile customers get all the essentials, including long distance, voicemail, caller ID, call waiting, text messaging and directory assistance. All customers have access to VirginXtras - a host of music, entertainment, group messaging and fun lifestyle features that add flair and personality to the mobile experience. Virgin Mobile also has a strategic partnership with MTV Networks that includes exclusive content from MTV and VH1 and additional content from Nickelodeon and CMT.
A joint venture between Sir Richard Branson's Virgin Group and Sprint, which operates the largest all-digital, all-PCS nationwide wireless network, Virgin Mobile USA is the first mobile virtual network operator (MVNO) in the U.S. Virgin Mobile phones and top-up cards are available at Best Buy, Circuit City, Media Play, Sam Goody, Target Stores, Wal-Mart and Virgin Megastores. Top-Up cards are also available at Circle K and 7-Eleven stores. Virgin Mobile wireless products and services are available 24/7 on the Web at www.virginmobileusa.com or through Virgin Mobile Central Intelligence at 1-888-322-1122.
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