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Siemens Mobile Acceleration invests in Rock Mobile, a new mobile music venture targeting Greater China Siemens Mobile Acceleration (smac) announced today its investment in Rock Mobile Corporation, a Taiwan based start-up company providing mobile music services. Rock Mobile offers easy access to music related entertainment over mobile phones. Rock Mobile offers consumers a new user experience via mobile phones. "StarVoice" allows users to send greetings to friends using tailor made voice messages of their favorite artists. By signing up for the "Song Express" service, subscribers can easily sample new releases and send song dedications to other users on the network. Under Rock Mobile's "YOYORing" and "YOYOLook" service brands, consumers can download ring-tones and logos, choosing from an industry-wide catalogue of both monotone and polyphonic ring-tones and a wide range of logos and pictures of both Chinese and international artists. Rock Mobile's services can be accessed through multiple channels including SMS, WAP, WWW, and IVR (Interactive Voice Response), thus avoiding potential bottlenecks in reaching 250 million mobile subscribers in the Greater China region. Rock Mobile is a spin-off from Rock Music Group, the leading publisher of Chinese language music and video content. The company has signed distribution agreements with all major record labels and music publishers, including Rock, BMG, EMI, Sony Music, Universal and Warner, ensuring a balanced portfolio of the most popular domestic and international repertoires. Based on its proprietary Multiple Access Service Platform (MASP) and extensive catalogue of premium content, Rock Mobile provides a turn-key solution for content owners, network operators, handset vendors, and media entities. Joined by Acer Technology Ventures in providing this first round of funding, Siemens Mobile Acceleration has committed a comprehensive service package to speed up Rock Mobile's penetration of the Mainland China market. Siemens Mobile will preset Rock Mobile's service link on selected new phones, sponsor several Rock Mobile events and promote Rock Mobile's services on its product packaging and in its retail outlets throughout China. "We are honored to partner strategically with Siemens Mobile Acceleration. Their investment will speed up Rock Mobile's China business expansion," said Joshua Maa, CEO of Rock Mobile Corporation, "and by this partnering we take a big step forward in forming a winning mobile entertainment alliance of content providers, handset vendors, and mobile operators to provide consumers throughout Greater China with outstanding mobile entertainment services." "It is the mission of Siemens Mobile Acceleration to spot and support start-ups with the most promising mobile business ideas. Ring-tones are the top revenue earning mobile data application on 2G and 2.5G networks and we believe that advanced music services, such as downloads of video and music clips, will play a key role in stimulating the demand for 3G services," Dr. Dietrich Ulmer, CEO of Siemens Mobile Acceleration, said "With the distribution rights for the top-selling artists in the region and expertise in marketing music to consumers, Rock Mobile is ideally positioned to address this market opportunity."