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Wireless Developer Network - Daily News

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``Lara Croft Tomb Raider: The Cradle of Life'' -- Coming Soon to an AT&T Wireless Phone Screen Near You


REDMOND, Wash.--June 24, 2003--AT&T Wireless (NYSE:AWE): -- Sponsorship builds on AT&T Wireless' leadership in wireless-based entertainment services

-- Customers have exclusive access to movie passes, games, ringtones, screensavers, and more

Starting today, millions of Lara Croft fans can follow the latest exploits of this hard-hitting action heroine right from their AT&T Wireless phones.

In advance of the motion picture release of "Lara Croft Tomb Raider: The Cradle of Life" on July 25, 2003, AT&T Wireless is launching a comprehensive co-marketing program that will give its customers exclusive access to a variety of mobile content from the successful movie and videogame franchise.

With box office receipts totaling more than $250 million dollars worldwide, the first Tomb Raider film, starring Angelina Jolie, was the largest-grossing film with a single, lead female character in motion picture history. The Tomb Raider videogame franchise is one of the word's most popular having sold more than 25 million copies to date. Now, AT&T Wireless customers have access to text message-based trivia, ringtones, graphics, games, and movie trailers based on the movie's upcoming sequel and the latest videogame release, Lara Croft Tomb Raider: The Angel of Darkness. In addition, through August 31, 2003, customers who purchase either a monthly text messaging plan for $4.99 or higher or an mMode plan for $7.99 or higher will receive one free adult ticket to "Lara Croft Tomb Raider: The Cradle of Life."

"Once again, AT&T Wireless is combining the best of Hollywood with the best of wireless," said Andre Dahan, president of AT&T Wireless Mobile Multimedia Services. "The Tomb Raider franchise is one of the most recognized in the industry, and we're bringing it from the big screen to the phone screen. Building on our success with interactive 'Text TV,' we are transforming the wireless phone into a new kind of portable entertainment system. Working with leading media companies like Paramount, AT&T Wireless continues to bring customers the richest selection of entertainment services in the industry -- bar none."

"Together with AT&T Wireless, we are actively extending the Tomb Raider brand into the wireless phones of millions of people," said Lisa DiMarzio, senior vice president of worldwide marketing partnerships at Paramount. "To us, the real value is that consumers can carry around a little piece of Tomb Raider after they leave the movie theater, on a device that almost never leaves their side. The wireless phone is one of the next great frontiers for entrainment services, and we're proud to work with a pioneer like AT&T Wireless to bring our content to today's mobile society."

Lara Croft Goes Wireless

AT&T Wireless mMode customers can download a free, preview version of Tomb Raider Featuring Lara Croft starting today, and they will be able to order a full mobile version of the game in September. AT&T Wireless customers will also be able to order exclusive Tomb Raider graphics, screen savers, and ringtones for only $1.99 each. In addition, customers can sign-up for exclusive text-messaging trivia by typing the word "TOMB" and sending it to "8662." Customers will receive an unlimited number of text message-based trivia questions at no charge and simply pay standard rates when sending a message. Customers with capable handsets will even be able to view streaming video of the movie trailer at no additional charge beyond standard data usage fees. Lara Croft also stars in a special edition of mMode Magazine in stores now. This special edition of mMode Magazine includes information about the upcoming film, an exclusive interview with Angelina Jolie, information on the wireless game version, and much more. For more details on AT&T Wireless' Tomb Raider program, visit www.attwireless.com/tombraider.

The Download on Downloads

AT&T Wireless' collection of downloadable content is industry leading. With thousands of downloadable items to choose from, on more than 20 different phone models, millions of AT&T Wireless customers can customize their phones with their choice of sounds, images, and games. With over 260 unique titles, AT&T Wireless has the largest collection of downloadable mobile games available from any wireless carrier in the U.S. today. AT&T Wireless customers will continue to benefit from the richest selection of gaming content because, unlike others, the company uses the world's most widely adopted programming language for downloadable mobile games. With more than 700 songs available, AT&T Wireless also has one of the largest collections of advanced, polyphonic ringtones offered by any wireless carrier in the U.S. In addition, AT&T Wireless pioneered the platforms making it easy for both content providers and customers to sell and purchase digital goods from a wireless phone and have the charges appear directly on a customer's wireless phone bill. Downloadable content is just one of the ways AT&T Wireless customers can personalize their mobile lives and stay connected to the information and people they care about most. Television, film, radio, and gaming producers interested in working with AT&T Wireless can send their proposals to bizdev@attws.com.

About AT&T Wireless

AT&T Wireless (NYSE:AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.1 million subscribers as of March 31, 2003, and revenues of nearly $16.0 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally. For more information, please visit us at http://www.attwireless.com/.



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