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Wireless Developer Network - Daily News

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Mobileway & Sony Pictures Mobile partner globally to launch Premium Mobile Services package with content from "Charlie's Angels®: Full Throttle"


United Kingdom, Beijing - 25 June 2003: Global messaging leader, Mobileway, and its partner/Co-Publisher and leading Wireless Application Service Provider, Mobile Internet Group Pty Limited (MIG), today announced the launch of the 'Charlie's Angels®: Full Throttle' Premium mobile services package they have developed together with Sony Pictures Mobile, the wireless services division of Sony Pictures Digital Networks

The dynamic range of mobile services are currently available to Charlie's Angels fans in Australia, France, New Zealand, Italy, Spain and Singapore at www.charliesangelsmobile.com and are due to be launched across a further three territories prior to the film's global launch in early July. The three additional territories are China, India, and South Africa.

The innovative portfolio of mobile services available includes: polyphonic and monophonic ring tones including "Feel Good Time" by Pink; colour backgrounds with scenes from the film; MMS animations to forward onto friends; "Charlie's Angels®: Road Cyclone," a Javaä game involving a motorbike chase against the evil Diva Indigo and her gang; as well as SMS trivia quizzes to win prizes or simply to test your calibre as an angel or your ability to charm one of the heroines.

"Mobileway and MIG have built a complete range of mobile content and applications and set in place the necessary infrastructure needed to host, manage and monetize the service," says Charles Damen, vice president Business Development of Media & Entertainment Services for Mobileway Inc. "In addition we have also leveraged our strong relationships with operators across the globe - through our premium SMS agreements with more than 70 operators - and together with Sony Pictures Mobile have brought a dynamic offering to our partners."

In addition to developing the full service, this collaboration with Mobileway and MIG has also provided Sony Pictures Mobile with a single point of access, management and billing for the deployment of mobile merchandise in new territories.

The Mobileway and MIG strategic partnership offers a unique coupling with the widest deployment and commercial reach available as well as the innovative software infrastructure necessary for the development, hosting and deployment of content, applications and services to mobile users.

"Our partnership with Mobileway has enabled us to round out our global deployment of Charlie's Angels: Full Throttle wireless content. The expertise of Mobileway and their partner MIG in these territories will be a big contributor to the overall success of the project," said Ron Geller, senior vice president, International Networks, Sony Pictures Digital Networks.

Mobileway

Mobileway is the leader in managing & monetizing mobile transactions across the globe. With more than 100 direct connections to mobile carriers, and the world's largest number of "billing-on-behalf" agreements with carriers for premium content, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.

With lifestyle services and applications for mobile information, communication, marketing, entertainment, commerce and enterprise, Mobileway increases the value of mobile data for content providers, operators and corporations alike. Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.mobileway.com.



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