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HIPnTASTY Provides Wireless Games to Lollapalooza New York, NY, July 7, 2003 —HIPnTASTY Inc., a New York based wireless entertainment company, has announced that it will provide a daylong wireless entertainment experience at legendary rock festival Lollapalooza this summer. Concertgoers will participate in a wireless scavenger hunt built on HIPnTASTY’s patent-pending MobileHunt™ engine, competing for points and prizes including a coveted backstage pass. Throughout the 12-hour Lollapalooza day, MobileHunt contestants will gather clues, win points and learn more about the festival’s many bands and attractions. HIPnTASTY is also providing its notorious TRUTHorDARE wireless game for quick hits of fun between sets at the show. TRUTHorDARE allows concertgoers to interact with one another (and even mobile users off-site) with funny and revealing challenges. Both TRUTHorDARE and MobileHunt will utilize SMS and WAP to deliver an integrated wireless promotion fully coordinated with Lollapalooza’s registration system. Lollapalooza Managing Director Michael Abrams said, “We are delighted to be working with HIPnTASTY on this groundbreaking project. Perry Farrell [Jane’ s Addiction frontman and festival organizer] had a vision of connecting fans before, during and after the show with mobile phones, and HIPnTASTY has helped bring that vision to reality. Their unique voice and offbeat sensibility is a perfect match for Lollapalooza.” Amy Schulman, HIPnTASTY President commented, “Lollapalooza is the ideal venue for demonstrating the community-building power of our applications. TRUTHorDARE and MobileHunt will add a lot to what is already geared up to be a phenomenal day. Both applications offer opportunity and incentive to explore and meet new people. That’s what Lollapalooza is all about.” About HIPnTASTY: HIPnTASTY is a New York City-based wireless promotions and entertainment company that specializes in reaching the youth market. They design and produce wireless promotions and content for a diverse international client base including EMI Music Publishing, Sonera Zed and gURL.com/PrimediaWireless. HIPnTASTY products are featured on wireless operators around the world. HIPnTASTY’s MobileHunt™ wireless scavenger hunt engine can be used by anyone to create MobileHunts for their friends to play: http://www.mobilehunt.com . About Lollapalooza: Lollapalooza, the legendary multi-artist festival that forever changed the face of music, returns with a new and astounding 2003 North American tour. Lollapalooza 2003 features an incredible lineup of some of music’s most vital artists, a fully interactive extravaganza, and a wealth of new sights, sounds and experiences. It’s dedication to diversity and spectacle is more pronounced than ever. The 2003 tour kicks off on July 5th in Indianapolis, IN.