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IOMO KICKS OFF URBAN FREESTYLE SOCCER August 4th. Mobile games studio IOMO has partnered with Acclaim Entertainment (International), a division of Acclaim Entertainment Inc, a worldwide interactive entertainment company to develop a mobile game to promote its upcoming street soccer game Urban Freestyle Soccer, which is released on Sony PlayStation2, Microsoft Xbox, Nintendo Gamecube and PC this October. The mobile game, entitled Urban Freestyle will be released through Vodafone live! from the end of July. It will be the first ever mobile game to be available prior to the retail release of the console game. In addition Vodafone live! customers will be able to reveal cheat codes on their handset game that will unlock exclusive areas in the console game. The game is being developed to support a range of Vodafone live! handsets, including the Sharp GX10, Sharp GX10i, Sharp GX20, Nokia 7650 and Nokia 3650. Urban Freestyle Soccer is the first urban arcade-style street soccer game of its kind to take the world’s most popular sport back to its street roots with gang-style teams competing against their rivals for the right to be crowned King of the Streets. The mobile version of the game will focus on ball skills, pitting the player's dexterity and timing against the clock in Urban Freestyle Soccer arcade and challenge games. The player will be able to maximize their score through expert timing and also learn key combinations to perform the ultimate tricks. As the tricks increase in difficulty and reflex skills are put to the test, so the player’s score increases. “The Urban Freestyle Soccer video game is a really exciting concept and one which is also ideal for exploitation on mobile handsets both in the run-up to the new football season and for the launch of the console version of Urban Freestyle Soccer” said John Chasey, Managing Director of IOMO. “This is one of the first instances of a game extending across all technologies including mobile phones and we're very excited to be involved. We expect the mobile game to help drive players to the Urban Freestyle Soccer console game and vice versa. This could be the start of an interesting trend for major games brands in the future.” “We're taking a fresh approach with Urban Freestyle Soccer by moving the game off of the grass and onto the streets, and infusing it with fast and addictive arcade-style gameplay that will appeal to the masses and soccer fans alike. The video game combines the best of the traditional sport within entirely new environments and creates a whole new way of playing,” commented Larry Sparks, VP Marketing – Acclaim International. “With the highest participation rate of any sport in the world today, we expect a big uptake for both the mobile and console versions alike. With the ability to reach out to soccer fans wherever they are, the mobile phone version offers an attractive way to reach a wide audience” IOMO's expertise in mobile entertainment development was recognised recently, with the company being nominated as one of the UK's leading mobile games studios by Develop magazine. About IOMO IOMO is a BAFTA-nominated independent developer of entertainment content for mobile devices, based in the United Kingdom. Since the company was founded in April 2000, it has developed over forty titles. Projects have included some of the biggest licences in the mobile world such as Tiger Woods PGA Tour Golf, Scooby Doo, Stuntman, Wentworth Golf, Thunderbirds, Thief: Constantine's Sword and TxtDating. Clients are from all areas of the mobile industry worldwide including manufacturers, portals, wireless publishers/aggregators and traditional game publishers. They include Nokia, Vodafone, Digital Bridges, In-fusio, iFone, Aspiro and Eidos. IOMO are founding members of TIGA (The Independent Game Developers Association, www.tiga.org). About Acclaim Entertainment Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates five studios located in the United States and the United Kingdom which includes a motion capture and recording studio in the U.S., and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Germany, France, Spain and Australia. The Company uses regional distributors in Japan and the Pacific Rim. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines periodically. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at http://www.acclaim.com.