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Entertainment Capital of the World Plays Host to M-tertainment URL(s): www.wirelessit.com CTIA Highlights Mobile Fun for the Consumer WASHINGTON--Aug. 5, 2003--Movies and music and games, oh my! The Cellular Telecommunications & Internet Association (CTIA) is off to the Entertainment Capital of the World to highlight the new face of entertainment - Wireless! CTIA WIRELESS I.T. & ENTERTAINMENT 2003 will take Las Vegas by storm as it showcases how the music world, Hollywood and other leisure industries are adopting wireless as the new mode of distribution for their content. "We've been eagerly anticipating the mobile entertainment revolution - and our show will be its red carpet premiere," said Robert Mesirow, Vice President of Conventions for CTIA. "Mobile entertainment is one of the hottest trends in the market. Wireless developers, manufacturers, programmers and carriers have been working overtime to deliver more features and options that transform standard mobile devices into palm sized theatres, jukeboxes, and arcades. Mobile multimedia is truly going mainstream, which means colorful and cool choices for consumers and lucrative business opportunities for the industry. The growth potential is virtually limitless." In a short time, m-tertainment has grown by leaps and bounds. According to analysts at Frost & Sullivan, mobile gaming generated revenues totaling $304.5 million in 2001. Steady growth for messaging-based, Web based and downloadable mobile gaming could push revenues to $12.8 billion by 2008. CTIA's WIRELESS I.T. & ENTERTAINMENT 2003 is the bustling hub for those who develop mobile entertainment applications and those who market the technology to the public. CTIA's WIRELESS I.T. & ENTERTAINMENT 2003 is the fastest growing wireless Internet and mobile data show in the industry. This year, it will take place at the Sands Expo & Convention Center in Las Vegas, Nevada, from October 21-23. Register now to network with industry leaders, regulators, technologists, media and analysts at the one place that draws the best of wireless - CTIA WIRELESS I.T. & ENTERTAINMENT 2003. For more information including registration, travel, housing and session details, please visit our Web site at www.wirelessit.com.