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Pick Up And Play Develops Classic Arcade Games for QUALCOMM's BREW(TM) Platform URL(s): Pick Up And Play LAGUNA NIGUEL, Calif., Aug. 20 -- Head First Inc. dba Pick Up And Play, a new alliance of successful console game developers focusing their decades of experience on the wireless market, today announced the availability of Barnyard Bouncin' and Alien Siege developed for QUALCOMM's Binary Runtime Environment for Wireless(TM) (BREW(TM)) platform. Pick Up And Play's first two games are based on retro coin-op style games and both are currently available through Verizon Wireless' Get It Now(SM) service. Barnyard Bouncin' got its roots from the black and white coin-op game era, while Alien Siege is a combination of numerous arcade shoot 'em up classics. Pick Up And Play has also designed a mobile game engine specifically tailored for BREW devices. The engine assists in the production of high quality games, and aims to help make the development quick and simple. Using the game engine the company plans to develop additional original titles as well as popular, branded games. "Because of the BREW platform's standard we have been able to design a solid code base that maximizes all of the capabilities of the phones without having to recode each application," said Paul Foster, president and chief executive officer, Pick Up And Play. "The BREW platform along with our game engine allows us to develop new original titles and name brand titles with a shorter development schedule and with a simple, streamlined process for getting the games running on multiple handsets." "Pick Up And Play is focused on using the BREW platform's high quality, advanced sound and graphics capabilities to create compelling content for operators offering BREW-based services to their end users," said Mike Yuen, director, BREW Developer Relations, QUALCOMM Internet Services. "The company is committed to bringing its experience in console game development to the wireless industry -- producing quality applications that are sure to bring enjoyment to wireless users." QUALCOMM's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers. Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 16 manufacturers have offered more than 70 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many very successful operators, including Verizon Wireless, ALLTEL, Midwest Wireless and U.S. Cellular in the United States, China Unicom, Japans KDDI, KTF in South Korea, Telstra in Australia and VIVO (the joint venture between Telefonica Moviles and Portugal Telecom) in Brazil. About Pick Up And Play Southern California based Pick Up And Play (http://www.pickupandplay.com) is committed to providing the ultimate in entertainment for mobile devices. The company's vast experience in video games will be used to deliver fun, compelling high quality content on the all of the latest and greatest mobile products. The Pick Up And Play team has traded in its console programming days to deliver the best 2D and 3D games for this new and exciting market. QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW is a trademark of QUALCOMM Incorporated. All other trademarks are the property of their respective owners. For further information please contact: Paul Foster, +1-949-278-6146, pfoster@pickupandplay.com, or Bill Hicks, bhicks@pickupandplay.com, both of Pick Up And Play.