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QUALCOMM Marks Wireless Advancements - Initiatives Showcase CDMA Developments Since 1998
QUALCOMM Marks Wireless Advancements in the Five Years
Since Super Bowl XXXII was Held at QUALCOMM Stadium in San Diego
- Company's Super Bowl Initiatives Showcase CDMA Developments Since 1998 -
SAN DIEGO, Jan. 23 /PRNewswire-FirstCall/ -- With the kickoff of Super
Bowl XXXVII a few days away, QUALCOMM Incorporated (Nasdaq: QCOM), pioneer and
world leader of Code Division Multiple Access (CDMA) digital wireless
technology, today highlighted the growth in the CDMA global market and San
Diego's telecommunications industry in San Diego since the last time the Super
Bowl was played in San Diego at QUALCOMM Stadium. In the five years since
QUALCOMM Stadium was the first corporate-named stadium to host the big game,
the Company has seen significant advancements in development and adoption of
CDMA technology, including the deployment of third-generation (3G) wireless
services.
In January 1998, there were nearly eight million second-generation CDMA
subscribers in seven countries (source: EMC) and CDMA2000 had been submitted
to the International Telecommunications Union (ITU) as part of the IMT-2000
process for global third-generation (3G) standards. As of today, there are
more than 142 million CDMA subscribers worldwide in 52 countries (source:
EMC, 12/02). Additionally, 35 operators in 17 countries have already launched
3G CDMA services, providing over 27 million reported 3G subscribers with a
compelling and enriched wireless voice and data experience, including color
screens, feature-rich handsets that enable multimedia and position location
services.
In 2002, two nationwide 3G networks were launched in the U.S. by Verizon
Wireless and Sprint; China Unicom launched a nationwide CDMA network in the
People's Republic of China; SK Telecom launched high-speed wireless data
services with CDMA2000 1xEV-DO in South Korea; QUALCOMM's BREW platform was
deployed by three U.S. carriers and reached more than 3.2 million users
worldwide; and Monet Mobile launched the first commercial CDMA2000 1xEV-DO
network in the U.S. QUALCOMM had also shipped a cumulative total of over
820 million chips by the end of December 2002.
"We're excited to have the Super Bowl back at QUALCOMM Stadium this year,
and we're excited about the developments that have occurred in the wireless
industry since 1998," said Jeffrey K. Belk, senior vice president of marketing
for QUALCOMM. "Five years ago, QUALCOMM's marketing efforts surrounding Super
Bowl supported generating awareness around the QUALCOMM name, and generating
demand for QUALCOMM phones. In 2003, although we no longer have a consumer-
facing mobile handset business, we can point to the rapid pace of 3G device
innovations and carrier commercial launches of new 3G services as evidence of
the growing demand for advanced wireless solutions based on CDMA technology.
We're also pleased to see significant growth in San Diego's telecom industry
in the past five years, with a near doubling of employees of
telecommunications companies and the highest concentration of
telecommunications firms in the nation."
As the developer and leader in the commercialization of CDMA, QUALCOMM has
helped spearhead San Diego's growth into a thriving entrepreneurial center --
encouraging the creation of small, high-tech companies and attracting large
technology companies to the region. Through an expanding local technology
industry -- including tremendous growth in the wireless category -- San Diego
has been transformed into a high-tech powerhouse, marked by international
centers for biotechnology, communications, software and scientific research.
In 1998, the telecom industry had 15,000 employees in San Diego. That figure
has more than doubled in five years, increasing to 39,000 (source: San Diego
Telecom Council). San Diego's communications cluster is projected to grow by
75 percent between 1998 and 2006 (source: Applied Development Economics).
Highlighting industry advancements and promoting education in San Diego,
QUALCOMM's major initiatives surrounding Super Bowl XXXVII include:
QUALCOMM's NFLA Tech for Kids Program: Together with NFL Alumni and
corporate partners, QUALCOMM's NFLA Tech for Kids program presented Mann
Middle School with the latest computer and technology equipment to outfit
the school's computer lab and support high-technology education programs.
Technology Touchdown Contest: Two San Diego high school students were
declared winners and each received a $5,000 college scholarship, $10,000
for his school's math and science departments and a pair of tickets to
the big game for their innovative and creative wireless technology
contest submission.
QUALCOMM International Media Party: QUALCOMM is the title sponsor of
this NFL-sanctioned event for international members of the credentialed
media who have traveled to San Diego to cover the big game.
San Diego Super Symphony: The program will salute the local arts scene,
with the San Diego Symphony backing some of the most preeminent local
blues talent. An NFL Video Highlights piece showing highlights and
bloopers from past Super Bowl games will be accompanied by an original
score of orchestral and jazz trio music.
3G Press Briefing: QUALCOMM held a press briefing today at the Lodge at
Torrey Pines, San Diego. Leading global wireless service providers
discussed the industry's achievements and outlook for CDMA in 2003.
QUALCOMM has received significant visibility from its contribution to the
city of San Diego in 1997 to complete the expansion of the stadium in exchange
for naming rights until 2017. QUALCOMM's involvement ensured the completion
of the necessary stadium upgrades making QUALCOMM Stadium a premier sports and
event facility, and ensuring San Diego's status as a major league city.
QUALCOMM Stadium is home for San Diegans and their teams: the Padres, Chargers
and the San Diego State University Aztecs. San Diego has previously hosted
Super Bowls XXII in 1988 and XXXII in 1998 at the stadium.
QUALCOMM Incorporated ( www.qualcomm.com ) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and traded on The Nasdaq
Stock Market(R) under the ticker symbol QCOM.
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