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Siemens to Integrate mi4e's OTA Provisioning Solution For Vodacom
Technology Will Enhance South Africa's Leading Cellular Network
MIAMI, Jan 30, 2003 - mi4e, Inc., a global developer of mobile messaging delivery and provisioning platforms, today
announced that Siemens Value Added Services (VAS) will integrate mi4e's technology as part of a comprehensive over-the-air (OTA)
Provisioning solution for Vodacom. Vodacom is South Africa's largest provider of wireless services.
Siemens VAS recently was selected to supply Vodacom with a comprehensive OTA infrastructure to enhance its service and delivery
capabilities and complement its new multimedia messaging services (MMS). As part of that agreement, Siemens will integrate mi4e's OTA
Provisioning technology and applications into Vodacom's Global System for Mobile Communications (GSM) and General Packet Radio
Service (GPRS) mobile network.
Vodacom recently launched `'My Life," which offers 24-hour Internet access, photo messaging and text messages of unlimited length by
combining GPRS and MMS technology.
With the rollout of GPRS in South Africa, the Vodacom mobile network will move beyond pure voice to the delivery of mobile data services.
Vodacom officials said mi4e's OTA Provisioning technology will enable them to remotely configure GPRS-enabled mobile phones without
user intervention - thus allowing for enhanced delivery of new subscriber services.
Siemens VAS Divisional Manager Gary Tregurtha said, "The integration of mi4e's OTA Provisioning technology will benefit Vodacom and its
subscribers at various levels, by allowing mobile devices to be set up easily via the customer interface. Subscribers will not need to be involved
in the often highly technical arena, leaving that to the experts."
Tregurtha added, "MMS will bring immense growth to the mobile telephony market in South Africa. We expect a healthy revenue boost for
mobile service providers and, in the longer term, significant spin-offs for other industry players and potential markets, such as Africa."
mi4e President and CEO Tim Richardson said, "The mi4e platform is unique in its ability to intelligently reformat and deliver data appropriate
to the end user's handsets and requirements - across the complete range of messaging and mobile service offerings. This underlines our value
statement: `Mobile Internet for Everyone.'"
About Vodacom
Vodacom is a pan-African cellular communications company providing a world-class GSM service to 7.5 million customers in South Africa,
Tanzania, Lesotho and the Democratic Republic of the Congo. The Company also secured a GSM license in Mozambique in June 2002.
Vodacom is the market leader in South Africa, with more than 94 percent of South Africans now within the coverage area of its impressive
5,000-base-station cellular network
About Siemens Mobile Acceleration GmbH
Siemens Mobile Acceleration is a wholly owned subsidiary of the Siemens Information and Communication Mobile Group (IC Mobile).
Founded in Munich in 2001, Siemens Mobile Acceleration has offices in Stockholm, London, Paris, Milan, Beijing and Shanghai. For more
information please visit www.siemens.com/mobileacceleration. IC Mobile offers the complete range of mobile solutions including mobile
devices, infrastructure and applications. Devices include mobile phones, wireless modules, mobile organizers and cordless phones as well as
products for wireless home networks. The infrastructure portfolio includes GSM, GPRS and 3G mobile network technologies from base
stations and switching systems to intelligent networks, e.g. for prepaid services. Mobile Applications cover end-to-end solutions for messaging,
location-based services or mobile payment. For the fiscal year 2001 (September 30), IC Mobile recorded sales of EUR 11.3 billion and
employed 30,730 persons worldwide.
About mi4e, Inc.
mi4e develops and markets leading-edge mobile services platforms that enable telecommunications carriers, mobile portals and device
manufacturers to rapidly and flexibly deploy wireless services across all of today's diverse mobile technologies. mi4e enables wireless carriers
to delivery high-value, mobile-Internet transactions and services to subscribers in a reliable, secure manner. mi4e is headquartered in Miami
and has engineering offices in Stockholm, Sweden. mi4e's customers include some of the largest and most successful carriers in North
America, Europe, Australia and Africa. For more information, please visit http://www.mi4e.com.
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