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SEGA Mobile Delivers Arcade Hits and Extreme Sports Games for QUALCOMM's BREW (TM) Platform
SEGA Mobile Shreds Wireless Boundaries with SEGA Snowboarding
SAN DIEGO, Feb. 3 -
QUALCOMM Incorporated (Nasdaq: QCOM), pioneer and world leader of Code
Division Multiple Access (CDMA) digital wireless technology, and SEGA Mobile,
a division of Sega.com, Inc., dedicated to bringing SEGA content to the mobile
market in North America, today announced the development of several classic
and action-packed games for QUALCOMM's Binary Runtime Environment for
Wireless(TM) (BREW(TM)) platform. SEGA Mobile is offering wireless
subscribers classic games including Flicky, Pengo and SEGA Fast Lane, and
plenty of adrenaline-pumping excitement with the BREW-exclusive SEGA
Snowboarding.
"Our initial offering of SEGA Mobile games developed for the BREW platform
provide wireless users with an exciting and compelling gaming experience right
at their finger tips," said Jennifer Walters, director of marketing, Sega.com.
"Using BREW technology, our development team was able to quickly bring SEGA
Snowboarding as well as other SEGA classics titles to the wireless market,
transforming your average cell phone into an entertainment device."
"SEGA is an internationally recognized brand in video games and we are
excited that wireless subscribers can now enjoy the SEGA experience," said
Gina Lombardi, senior vice president of marketing and product management,
QUALCOMM Internet Services. "We look forward to growing our relationship with
SEGA Mobile and giving consumers with BREW devices access to games from one of
the most accomplished game companies in the industry."
SEGA titles currently available for consumers with BREW devices include
Flicky, a game that gives players the daring mission of rescuing baby chicks
from an evil cat and Pengo, a classic SEGA game where players control a
tuxedo-wearing penguin protecting its territory from invading Sno-bees. In
addition, gamers will be able to experience SEGA Fast Lane, a heart-pounding
racing game that puts drivers behind a classic-looking Formula One car as well
as SEGA Snowboarding, an intense grab-and-grind snowboarding game for
obstacle-chewing slope lovers. A list of games running on BREW-enabled
handsets as well as additional gameplay information is available at:
www.us.segamobile.com.
Deployments of the BREW solution continue as operators throughout the
world join Verizon Wireless and ALLTEL in the United States, KTF in South
Korea and KDDI in Japan in commercializing BREW-based services. Brasilcel, a
joint venture between Spain's Telefonica Moviles and Portugal Telecom, plans
to roll out BREW services to subscribers in Latin America in March 2003. U.S.
Cellular has launched a BREW user trial and China Unicom announced its plans
to launch BREW-based services in China in the first half of 2003. Thirty-two
BREW-enabled handset models are already available to consumers worldwide, and
33 device manufacturers have indicated their interest in the BREW platform.
QUALCOMM's BREW platform is a thin application execution environment that
provides an open, standard platform for wireless devices. The BREW platform
is part of a complete, end-to-end solution for wireless applications
development, device configuration, application distribution, and billing and
payment. The complete BREW solution includes the BREW SDK(TM) (software
development kit) for developers, the BREW applications platform and porting
tools for device manufacturers, and the BREW Distribution System (BDS) that is
controlled and managed by operators -- enabling them to easily get
applications from developers to market and coordinate the billing and payment
process. Operators' BREW-based services will enable consumers to customize
their handsets by downloading applications over the air from an operator's
application download server. The BREW platform is a product of QIS, a
division within the QUALCOMM Wireless & Internet (QWI) Group of QUALCOMM
Incorporated.
SEGA Mobile (www.us.segamobile.com), a division of Sega.com, is an
interactive gaming division that is dedicated to bringing the thrills and
excitement of networked gaming to cellular phone and PDA users in North
America. The new division consists of publishing, content delivery and
marketing teams solely focused on providing innovative, unique and classic
content for the mobile market.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and traded on The Nasdaq
Stock Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and
uncertainties, including the Company's ability to successfully design and have
manufactured significant quantities of CDMA components on a timely and
profitable basis, the extent and speed to which CDMA is deployed and the BREW
platform is adopted, change in economic conditions of the various markets the
Company serves, as well as the other risks detailed from time to time in the
Company's SEC reports, including the report on Form 10-K for the year ended
September 30, 2002, and most recent Form 10-Q.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW and
BREW SDK are trademarks of QUALCOMM Incorporated. All other trademarks are
the property of their respective owner.
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