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Ericsson and Sony Music Germany Announce M-USE, New Mobile Music Service
STOCKHOLM, Sweden, Feb 19, 2003 - Ericsson (NASDAQ:ERICY) and Sony Music Germany today announced
that they will collaborate on a new digital mobile music service, M-USE, to deliver music-related content to consumers.
The tracks will come from Sony Music's current international and local artist roster as well as its extensive archives. The new service will initially
be available to mobile users via mobile network operators in Germany, Switzerland and Austria.
Ericsson and Sony Music Germany have worked together to develop the service, which enables consumers to send and receive music clips
together with messages that incorporate information about the music, the artist, and associated artwork in MMS format.
The digital music delivery service features an intelligent learning system, which stores up a consumer's list of selections and is able to make further
suggestions of music that he or she may like to listen to. The system also makes it possible to set up communities with mailing lists, forums, lists of
hits and recommendations.
"This is an extremely important development for Sony Music - particularly at a time when the music industry in Germany is facing a real downturn
in revenue from traditional sales channels," said Balthasar Schramm, President, Sony Music Entertainment Germany, Switzerland and Austria. "In
Ericsson we have a partner who has the experience and knowledge in this technology-driven market to complement our assets best. We now
have a new medium that delivers music and related services which brings in a new revenue stream - but that most importantly, meets the demands
of fans."
Ericsson and Sony Music Germany will offer their new music service to mobile network operators as a flexible multimedia solution. Network
operators thus get a wealth of basic services for their portals which can then be enhanced with further services and marketing campaigns. The
music service via MMS, WAP, SMS or the Internet will initially be available for mobile network operators in Germany, Switzerland and Austria
from spring 2003.
"We are proud to work together with Sony Music to bring the dynamic content of this major music entertainment label to the mobile channel,"
said Kristian Tear, President, Market Unit Germany, Switzerland and Austria, Ericsson.
"The richness of content and user convenience of bringing music to the mobile phone in this way begins a very exciting, new consumer focused
service which we are confident other markets and labels will emulate."
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing
innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
Read more at http://www.ericsson.com/press About Sony Music
Sony Music Entertainment Inc. is a leading global producer, manufacturer, and marketer of recorded music and video, employing approximately
11,000 people with a presence in more than 60 countries and a recorded catalogue containing the world's greatest artists and entertainers.
Sony Music Entertainment Inc. (SMEI) is a leading global recording company. The three divisions of SMEI are Sony Music (the U.S. recording
company comprised of Automatic Productions, Columbia Records Group, Epic Records Group, Legacy Recordings, Sony/ATV Music
Publishing, Sony Disc Manufacturing, Sony Music Distribution, Sony Music Nashville, Sony Music Custom Marketing Group, Sony Music
Studios, and Sony Wonder); Sony Music International (active in over 60 countries through its network of wholly-owned subsidiaries, joint
ventures, and licensees); and Sony Classical, which includes the Sony Classical Film & Video division.
Sony Music Entertainment Germany, is part of Sony Music Entertainment Europe, and is located at Sony's prestigious Potsdamer Platz Centre.
The company located there in June 2000 and has enjoyed much success in Germany with the company's international artists as well as local
artists including, amongst them, Sarah Connor, Laith Al Deen and Joy Denalane.
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