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NTT DoCoMo to Embed Macromedia Flash Technology into i-mode Service
Tokyo, Japan, Feb. 24, 2003 - (JCN Newswire) - Japanese mobile phone
operator NTT DoCoMo, Inc. and U.S. software maker Macromedia, Inc.
announced that the two companies have reached an agreement to jointly
deliver Macromedia(R) Flash(TM) technology to i-mode(R), DoCoMo's
proprietary 2G/3G mobile Internet platform, in Japan. The technology will
be embedded into the new i-mode handsets, starting with the 505i series,
which is scheduled for release later this year.
"NTT DoCoMo is pleased to be able to implement Macromedia Flash technology
into the i-mode service," said Takeshi Natsuno, Managing Director of
i-mode Planning Department at DoCoMo. "Because content providers are
already familiar with Macromedia's widely-used Internet technology for
developing web content and applications, we expect dynamic new content to
be created for the i-mode service, which will further enhance the
mobile-Internet user experience."
By incorporating Macromedia Flash in its i-mode service, DoCoMo will
provide i-mode users with access to a much broader range of rich content
and applications.
Easy-to-use graphical interfaces will allow users to simply click on one
screen to go directly to specific information, eliminating the need to
navigate through multi-layered menus.
"With more than 98 percent penetration, Macromedia Flash has become a
staple on the Internet because it has enabled memorable customer
experiences that have delivered true business results," said Rob Burgess,
Chairman and CEO, Macromedia. "Working with leaders like DoCoMo, we are
now setting the standard for amazing mobile experiences which bring
relevant, engaging information to consumers no matter where they are."
The agreement was finalized with the signing of a license agreement
between DoCoMo and Macromedia Nederlands B.V., a wholly owned subsidiary
of the U.S. parent company.
About Macromedia
Experience matters. Macromedia, Inc. is motivated by the belief that great
experiences build great businesses. Our software empowers millions of
business users, developers, and designers to create and deliver effective,
compelling and memorable experiences - on the Internet, on fixed media, on
wireless, and on digital devices. Macromedia Flash Player is the leading
rich client for Internet content and applications across the broadest
range of platforms and devices. Millions of developers already create rich
content and applications for multiple devices today using Macromedia
technologies including those offered in the new Macromedia MX family.
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