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Borland Software Corporation Selects Just Media and Harmonic Communications to Launch and Optimize New Branding Campaign
SAN FRANCISCO & BERKELEY, Calif.-March 5, 2003--
Just Media and Harmonic Announce a Strategic Alliance to Offer Fully Integrated Media Optimization Solution to Clients
Just Media, a leading media planning and buying services firm, and Harmonic Communications, a marketing optimization technology company, have been selected by Borland Software Corporation to provide a fully integrated media optimization solution for the software company's new brand advertising campaign.
"In the current economic climate, every media dollar counts, so marketing professionals need to have advanced tools to drive campaign improvements in real time. The Harmonic solution aids Just Media in pinpointing the specific returns on marketing budgets and ultimately allows our clients to see how spending money directly impacts their company goals, whether they are brand awareness, lead generation, or revenue," said Dick Reed, CEO of Just Media.
"We are thrilled Borland has selected Just Media and Harmonic to track, measure, and optimize the launch of their new brand campaign. By measuring and optimizing hundreds of different campaign variables we are able to give Borland near perfect information on otherwise difficult to measure results," Said Mark Kvamme, Chairman and CEO of Harmonic Communications.
Just Media provides media planning and buying services for media channels such as: TV, Radio, Print, Email, Outdoor, Wireless, and all forms of Web advertising. The Harmonic Engine for Marketing 2.0 tracks hundreds of campaign and marketing variables across these media types and optimizes campaigns to increase results.
About Just Media
Just Media is a specialist media consultancy, planning and buying global campaigns through offices in Berkeley and London. In 2002, Just Media managed the media budgets of 45 technology companies running advertising campaigns in US, EMEA, Asia, Canada and Latin America. In addition to Borland Software Corporation, clients include well know technology brands such as Sony, Nokia, Creative Labs, Autonomy, Network Associates, Powerquest, Tektronix, RSA Security and Hitachi Data Systems. More information can be found at www.justmedia.com
About Harmonic
Harmonic Communications delivers marketing optimization technology that enables corporations to track, measure, and optimize their return on marketing investment. Through its powerful Engine for Marketing, Harmonic assists marketing decision makers in continuously measuring, defining, and redeploying the most effective combinations of media channel, customer segments, and content (3C) in order to optimize revenue, brand equity, market share, or other company-specific goals. Harmonic is a provider of marketing optimization software to Dentsu, one of the world's largest advertising agencies. Harmonic received funding from Sequoia Capital and Dentsu and has offices in San Francisco, New York, and Tokyo, Japan. More information can be found at www.harmonic.net.
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