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T-Mobile and Intel to Promote Wireless Broadband
BELLEVUE, Washington / SANTA CLARA, California -
03/03/2003 — T-Mobile USA and Intel Corporation today announced an
agreement to launch a joint marketing campaign to promote T-Mobile’s
WiFi (802.11) high-speed wireless Internet service, the most widely
available public network of its kind with more than 2,100 locations across
the country. The program coincides with the upcoming introduction of Intel® Centrino™ mobile technology for notebook PC’s that feature
built-in wireless capability. T-Mobile is also announcing new monthly
pricing plans for unlimited T-Mobile HotSpotSM service, as the company
further delivers on its GET MORE® promise to provide customers with the
best overall value in their wireless voice, messaging and high-speed data
services.
T-Mobile and Intel are working together to drive awareness of T-Mobile
HotSpot service where notebook users can wirelessly connect to the
Internet and corporate networks at fast speeds at airports, airport lounges,
book stores and coffee houses.
In addition, to enhance the end users’ wireless experience and enable
interoperability, T-Mobile and Intel have conducted engineering testing
or “verification” of the Intel Centrino mobile technology on T-Mobile’s
network. The two companies are also working on co-marketing initiatives,
including advertising, on-line marketing campaigns and co-branded
signage, to drive awareness for T-Mobile HotSpot locations.
T-Mobile today announced new monthly pricing plans. For $29.99 a
month, customers get unlimited access, with an annual agreement, to the
T-Mobile HotSpot service at more than 2,100 locations nationwide
including Starbucks coffee houses, national and regional airports and
American Airlines Admirals clubs. The service will also be available in
new locations as they are deployed, including airports, Borders Books and
Music, and United and Delta Air Lines clubs and lounges.
Intel’s new Centrino mobile technology includes a new mobile processor,
chipset and built-in WiFi capability that have been designed to work
together to enable a great wireless notebook experience. This technology
will be implemented in PC manufacturers’ notebook computers and will
be available in March.
“The agreement between T-Mobile and Intel is a big win for our
customers,” said Cole Brodman, senior vice president and chief
development officer, T-Mobile USA. “The Intel Centrino mobile
technology represents an important step toward consumerizing WiFi
service, making it more affordable and more accessible through a range
of integrated devices.”
The Intel Centrino mobile technology brand represents Intel’s best
technology for mobile computing and is designed to deliver an unwired
computing experience while enabling extended battery life, outstanding
mobile performance and thinner and lighter form factors.
“Notebook users want the freedom of being unwired while enjoying longer
battery life and cutting-edge performance when they are accessing the
Internet,” said Anand Chandrasekher, vice president, Intel Mobile
Platforms Group. “Intel is pleased to work with the leading wireless service
provider like T-Mobile to enable a great user experience with Intel
Centrino mobile technology at T-Mobile HotSpots.”
T-Mobile operates the largest WiFi network in the country and was the first
U.S. wireless carrier to fully embrace wireless broadband technology as a
compliment to its wireless voice and 2.5 G high-speed data services. With
T-Mobile, customers get a complete wireless voice and data service
offering that meet their needs and provides business people both mobility
and true office portability.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is one of the fastest
growing providers of wireless voice and high-speed data services.
T-Mobile operates a nationwide GSM/GPRS voice and high-speed data
network that covers more than 210 million people. Additionally, T-Mobile
operates the largest carrier owned Wi-Fi (802.11b) network in the country,
under the service name ‘T-Mobile HotSpot.’ T-Mobile USA is a member
of the T-Mobile International group, the mobile telecommunications
subsidiary of Deutsche Telekom (NYSE: DT). T-Mobile is committed to
providing the best value in wireless service through its GET MORE®
promise to provide customers with more minutes, more features and more
service than any other wireless provider. For more information, visit the
company web site at www.t-mobile.com.
About Intel
Intel, the world's largest chip maker, is also a leading manufacturer of
computer, networking and communications products. Additional
information about Intel is available at www.intel.com/pressroom.
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