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On-Board Camera Speeds Development for Adopters of Motorola's 2.5G Wireless Platform
High Quality, All-In-One VGA Imaging Capability for Mobile Phones with Advanced
Imaging: Anytime, Anywhere
CHANDLER, Ariz., Mar 10, 2003 - More consumers will soon be smiling at cell phones and
smartphones, not cameras, thanks to an advanced camera module from Motorola, Inc.'s (NYSE: MOT) Semiconductor Products Sector.
Development time and design creativity for wireless original equipment manufacturers (OEMs) and original design manufacturers (ODMs)
using Motorola's i.250 Innovative Convergence(TM) 2.5G platform are being significantly compressed by fully integrating an advanced video
graphics array (VGA) imaging module. Motorola's i.IM20 is engineered to provide high-quality imaging capabilities to the mobile phone
market place with a comprehensive camera sub-assembly including camera applications software. The device features a VGA resolution image
sensor, a three-element lens system and an image co-processor.
This module is developed using Motorola's advanced sub-micron ImageMOS(TM) technology. ImageMOS technology is designed to
enhance color and minimize noise while achieving excellent light sensitivity across the visible spectrum. Coupled with the integrated
state-of-the-art optics and Motorola's image processing technology, the i.IM20 is designed to produce high-quality, true color images for
mobile imaging applications.
"By integrating imaging technology into their core 2.5G platform, Motorola is accelerating handset manufacturers time-to-market and
time-to-revenue and allowing manufacturers to meet the expected growth in consumer demand for camera phones," stated IDC analyst Ron
Glaz.
"Handset manufacturers can expect to add image capture capability to their designs, thereby enhancing the value of their products and giving
consumers endless imaging capabilities anytime, anywhere. Image capture also allows manufacturers to personalize and differentiate their
mobile phone experience," stated Pete Shinyeda, corporate vice president and general manager of Motorola's Wireless and Broadband
Systems Group. "Using our i.250 Innovative Convergence platform or i.Smart smartphone reference design, Motorola reduces the design
effort and time of OEMs and ODMs by taking care of the integration of complex camera modules. This allows our customers' to focus on
providing design innovation."
Versatile Module Feature Set
The i.IM20 module with VGA (640 X 480 pixel) resolution, supports video frame rates at 30 frames per second, twice the requirement of
today's mobile phones. Output modes include YUV (at 8- or 16-bit) in ITU-R BT-656 or Red Green Blue (RGB) formats. The versatile high
performance output is designed for minimum impact on other system functions by allowing direct memory bus interface or connection to an
external video processor.
The high performance memory bus interface is designed for image capture and video transfer rates of 56 mega bytes per second, four times the
rate of conventional 8-bit "streaming video" transfer rates. The device's output is also designed to interface directly with today's high
performance memory devices - for high-quality streaming video, high-speed image capture, and fast image storage. The low voltage at
1.8-volts interface also saves battery power and maximizes valuable talk time.
The i.IM20 image co-processor features embedded firmware designed to support Motorola automatic exposure technology, white balance,
and automatic gain control. The co-processor is also designed to support programmable gamma correction, color space conversion and
versatile output interfaces. The baseband host processor communication and control to the i.IM20 is selectable between I2C or SPI
compatible interfaces.
A variety of functions are under host processor control and are engineered to enable the i.IM20 to easily switch between output format modes
and to enable "on the fly" image resizing, with no external memory requirements. The "window-of-interest" panning and zooming and
sub-sampling is engineered to be digitally controlled by the host processor. The highly flexible I/O is designed to support interface voltages
from 1.8- to 3.3-volts and can be configured as a memory mapped peripheral or can connect to an external video processor in a streaming
video mode. The 1.8-volt memory bus capability is a distinctive feature in the industry today designed for exceptionally high performance and
low power interfaces.
Availability
Samples of the i.IM20 are expected in April of 2003, with volume production shipments expected in June 2003.
About Motorola's Innovative Convergence Solutions
Motorola offers a portfolio of Innovative Convergence platforms and products to help customers quickly address the converging mobile
computing and wireless communications markets. The portfolio includes: the i.200, i.250 and i.300 wireless platforms; the i.MX family of
applications processors to drive multimedia applications; an industry-leading i.JV J2ME(TM) reference implementation that provides wireless
device designers with the most up-to-date software for quick integration of Java(TM) applications; i.IM image capture technology to enable
imaging and real-time video; and i.BT Bluetooth(TM) solutions engineered to help deliver high-quality applications.
The Innovative Convergence platform is designed to expedite handset development and manufacturing process by organizing the tools and
pieces of the solution into three major development environments. These environments include:
-- Integrated Development Environment - features a comprehensive hardware
and software environment, integrating the advanced GSM/GPRS chipset,
handset reference design, GSM software engine with field-proven GPRS
and user interface toolkit, and an application development system.
-- Radio Test Environment - includes tools for configuring features,
testing and fine-tuning radio performance.
-- Manufacturing Test Environment - offers software and manufacturing
adaptation tools and services so a customer can decrease manufacturing
set-up time by quickly ramping up a production line.
About Motorola
As the world's #1 producer of embedded processors, Motorola's Semiconductor Products Sector creates DigitalDNA(tm) system-on-chip
solutions for a connected world. Our strong focus on wireless communications and networking enables customers to develop smarter,
simpler, safer and synchronized products for the person, work team, home and automobile. Motorola's worldwide semiconductor sales were
$4.8 billion (USD) in 2002. For more information please visit www.motorola.com/semiconductors
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