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m-Qube to Demonstrate Mobile Marketing Solutions at CTIA WIRELESS 2003
Company Providing Marketing Expertise and Technology for CTIA to Create a Direct Relationship with Conference Attendees
BOSTON, Mar 10, 2003 - m-Qube, a leading U.S. provider of mobile marketing management technology,
professional services and infrastructure will provide SMS programs and services for CTIA WIRELESS 2003, March 17-19 in New Orleans.
The company will demonstrate how text messaging is transforming the wireless industry by offering a series of mobile marketing programs
intended to create a direct relationship with the more than 35,000 expected attendees
"Mobile marketing has not only given consumer brands a new way to connect with customers, it has also given wireless operators around the
globe an important new revenue stream, " said John Windolph, senior vice president of the CTIA. U.S. wireless operators reported $500
million in revenues from wireless data services in 2002 and we expect this to accelerate this year. CTIA, the largest wireless show in the
world, is constantly challenged with finding new ways to interact with attendees during the show and mobile marketing provides an ideal
communications channel for touching our audience with the right message at the right time."
Mobile marketing is growing as an important channel for businesses that are constantly searching for new ways to connect with their
customers. With mobile marketing, companies now have the capability to reach customers at the optimal time and place, boosting attendance
at key events and providing an active feedback channel with their end constituents.
CTIA 2003 attendees have the opportunity to sign up for a number of mobile marketing initiatives including:
-- The Big EZ Challenge,
www.bigezchallenge.com is a registration sweepstakes.
CTIA attendees who elect to participate will receive a series of three New Orleans trivia questions. If they respond correctly, they have a
chance to win an assortment of valuable prizes including a grand prize of a BMW Z4. -- Big EZ Bucks provides CTIA attendees with a value
added service while they are at the show. Attendees who sign up for Big EZ Bucks will receive special offers and discounts from local
businesses delivered to their mobile phones. -- ShowAlerts, www.showalerts.com informs attendees about their calendar at the show.
Attendees visit the ShowAlerts web site, select the sessions they would like to attend and then receive text alerts at the show reminding them
about their events while they are at the show.
"We are pleased to partner with CTIA to demonstrate how mobile marketing provides dramatic new capabilities for organizations to
effectively target and reach their constituents," said Jeffrey Glass, president and CEO, m-Qube. "Our comprehensive software platform can
provide a mobile operator, brand manager or agency with a full range of mobile marketing solutions.
Jeffrey Glass will participate in a CTIA panel discussion on Tuesday March 18 at 12:00pm: "Trends and Challenges - When Mobile Form
Meets Multimedia Function".
Text messaging is expanding rapidly in the United States. Today more than 1 Billion messages are sent every month in the U.S. In Europe
where the phenomenon first took hold, an estimated 1 Billion messages are now sent every day. The opportunities presented by this new
medium are significant for marketers. Conservative estimates are that mobile marketing spending by brands looking to capitalize on the first
truly "out-of-home" direct response medium will pass the $5 Billion/year mark within the next few years.
About m-Qube, Inc.
Founded in 2001, m-Qube opens an unprecedented new channel for advertisers and agencies to communicate with today's mobile consumers.
Our industry leading technology, marketing expertise and professional services enable advertisers to easily deliver time sensitive, targeted
marketing campaigns to any wireless device. m-Qube raised $6.9 million in first-round venture capital funding from investment partners Bain
Capital Ventures and General Catalyst Partners. Led by a world-class brand marketing, carrier and software development team, m-Qube is
headquartered in Boston, MA and maintains a west coast office in Seattle. For more information, please call 617-353-1974 x*117 or visit
www.m-qube.com
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