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MasterCard and MapInfo Offer First Wireless ATM Locator Service
TELUS Mobility Clients Across Canada Can Locate MasterCard ATMs on their Mobile Phones
New Orleans, LA-CTIA Wireless — March 18,2003 —
MapInfo Corporation (Nasdaq: MAPS) today announced that it has teamed with MasterCard to create the first mobile ATM Locator. Now available to TELUS Mobility PCS and Mike clients across Canada, the MapInfo-powered ATM Locator enables users to locate more than 35,000 MasterCard®, Maestro® or Cirrus® ATMs using their mobile phones.
“MasterCard is committed to providing its customers with products and services that improve the efficiency of their day-to-day lives. We wanted to help our customers find the most convenient MasterCard ATM, no matter where they are located,” said Tatiana Mulry, vice president of Information Products and Services, MasterCard. “By offering the wireless ATM Locator, built on MapInfo’s industry-leading location technology, TELUS Mobility clients can quickly and easily locate a MasterCard, Maestro or Cirrus ATM by simply clicking a few buttons on their mobile phones.”
The ATM Locator application is the newest offering from MasterCard’s Information Products and Services (IPS) Group. Built on miAware™, MapInfo’s industry-leading location services platform, the MasterCard ATM Locator integrates directly with MasterCard’s database of more than 35,000 Canadian ATMs and is now available on a “pay per use” basis over TELUS Mobility’s PCS and Mike digital wireless networks. The application can be found under the tools menu on the client’s TELUS handset. For the first time, mobile phone users can enter their current location, such as a street address or landmark on their handsets, and receive the exact location of the closest ATM. For instance, business travelers, vacationing families and anyone in an unfamiliar city can locate the closest MasterCard, Maestro or Cirrus ATM, saving time and eliminating the costly transaction fees often charged by other financial institutions. In addition, TELUS Mobility clients can customize the application for their own specific needs by selecting a preferred bank and requesting only its ATM locations.
“TELUS Mobility clients have embraced mobile online services that make their day-to-day lives more convenient. We’re very excited to work with MapInfo and MasterCard to develop branded applications like the ATM Locator, which further expands the roster of unique, value-added wireless Web services we offer to our client base across Canada,” said Robert Blumenthal, vice president of Products and Services, TELUS Mobility.
“Traditional businesses are realizing the value of location services and are making these benefits a reality to their customers through wireless applications via a mobile phone and back-end customer centric solutions,” said Mark Cattini, president and CEO, MapInfo. “MapInfo is helping companies create value-add services that meet the needs of their customers and introducing them to a new, more effective way of servicing those customers. Through services like the wireless ATM Locator, companies like MasterCard are able to offer its customers convenient, relevant information at their fingertips.”
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