UIEvolution Inks Deal With ESPN To Deliver Rich Wireless Experience To Consumers

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Wireless Developer Network - Daily News

UIEvolution Inks Deal With ESPN To Deliver Rich Wireless Experience To Consumers

Agreement Combines UIEvolution Application Development and Deployment Technology with ESPN Content

April 7, 2003--Bellevue, WA and New York, NY - -UIEvolution, a provider of mobile applications, development tools and cross-platform user interface software, today announced an agreement with ESPN. The deal includes the creation of wireless content involving interactive mobile applications based on ESPN properties.

The applications, which include ESPN BottomLine and ring tones, powered by UIEvolution, will allow fans to interact instantly with real-time ESPN information such as news, scores, player statistics and schedules.

"UIEvolution enables us to extend the ESPN experience to a mobile environment on devices and platforms of all types," said Rick Alessandri, vice president, ESPN. "With UIEvolution's software, our fans will interact with features like the ESPN BottomLine in a rich, dynamic fashion, with a look and feel made possible by their client-server technology."

ESPN's application development will be based on UIEvolution's cross-platform XML-based scripting engine. UIEngine software technology makes it easy for content providers to create and deliver dynamic, rich applications and services to their customers across multiple devices that have long been incompatible. UIEngine client software requires as little as 30KB worth of memory to download, and enables deployment of multiple services, with no provisioning or client-administration hassles. The UIEngine server software cost effectively delivers dynamic content to the end user and easily integrates with existing application deployment environments.

"We are pleased to be working with one of the premier content companies in the world to deliver rich interactive applications to consumers on wireless devices," said Satoshi Nakajima, CEO and founder of UIEvolution.

It is expected that consumer applications based on ESPN premier content, which utilize UIEvolution technology, will be available in the coming months.

About UIEvolution

UIEvolution delivers innovative cross-platform software technology and application development tools that help companies create and deploy data-rich and content-compelling interactive wireless applications regardless of device, manufacturer, software platform or communications network.

The company's distinctive UIEngine (tm) architecture utilizes XML and JAVAScript standards to enable developers to cost-effectively build data-rich, dynamic embedded or client-server applications across J2ME/MIDP, J2ME/DOJA, BREW, Pocket PC, PalmOS or Symbian platforms without having to create and manage multiple versions of each application. These can then be easily deployed to incompatible handheld devices such as PDAs, cell-phones, laptops and Internet appliances. Applications built using the UIEngineTM will operate across 2.5G, 3G, Bluetooth and Wi-Fi networks world-wide. UIEvolution Inc. is a privately held, Bellevue, Washington-based software company backed by Ignition, LLC and ITX of Japan. For more information, please visit www.uievolution.com.

About ESPN, Inc.

ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia assets in sports marketing with over 40 business entities. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes (launching 2003), ESPN Now, ESPN Today), ESPN HD (high-definition simulcast service of ESPN launching April 2003), ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Regional Television, SportsTicker and ESPN Enterprises, overseeing brand extensions such as ESPN Zone, an interactive sports-themed dining and entertainment experience. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

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