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WirelessDevNet.com Press Release
Red Oxygen's SMS Software Launched by Swisscom Mobile
August 25, 2003 -- Red Oxygen, an Australian based software development company, announced today that major European telecommunications carrier Swisscom Mobile has launched Red Oxygen's flagship email-to-SMS product to its 3.6 million mobile subscribers in Switzerland.
Swisscom Mobile, the number one wireless carrier in Switzerland, is now offering a customised version of Red Oxygen's product on their website under the name DesktopSMS (www.swisscom-mobile.ch/desktopsms). This product allows users of the popular Microsoft email application Outlook (97, 98, 2000 & XP) to send and receive SMS messages and calendar reminders from their desktops, all as easily as sending an email.
Red Oxygen CEO, Tom Sheahan, said that Swisscom Mobile's launch of DesktopSMS is a key example of the changing nature of SMS. "SMS messaging is growing up," said Mr. Sheahan. "People used to think that SMS was only for kids, but we believe that SMS is extremely important to the future of business communications.”
“Red Oxygen has thousands of business users utilising our SMS software to make their companies more successful, but Swisscom Mobile is one of the first major telcos to recognise the power of SMS as an everyday business tool,” said Sheahan. “We have made SMS simple to use, secure to operate, cost effective to utilise and easy to integrate with existing technology. Swisscom Mobile subscribers can now pay for the messages they send from their desktops on their standard mobile bill, which makes the product even more attractive.”
Mr. Sheahan said that Red Oxygen’s email-to-SMS products are a good way for wireless carriers such as Swisscom Mobile to continue to expand their SMS business. “The SMS market is still growing strongly and the fastest growing segment of the market is the corporate sector,” observed Sheahan. “There is a strong desire for effective SMS tools in the business marketplace but, to date, that desire has gone largely unfulfilled. Our products make SMS easy and effective to use in a business setting, so we represent a good way for a carrier like Swisscom Mobile to meet that important need and continue to drive SMS traffic in the process.”
Swisscom Mobile product manager Josef Kremer said that their release of Red Oxygen’s product expanded the communications options of Swisscom Mobile’s customers. “DesktopSMS introduces a new type of mobile connection into one of the key areas our customers’ working environment, the desktop. With DesktopSMS, our subscribers now have a new communications option for reaching customers, clients and staff. Swisscom Mobile is always looking for effective new communications solutions to bring to our subscribers, and Red Oxygen’s product fits in very well with that mission.”
Red Oxygen plans to keep its momentum going in the months ahead. “There were over sixteen billion SMS message sent in western Europe last month alone,” said Mr. Sheahan. “Our products are already in use around Australia and Europe, but there is plenty of room for expansion. We are in discussions with several other telcos to push these products to literally millions of mobile subscribers.”
About Red Oxygen
Established in Australia in 2001, Red Oxygen is one of the world’s leading developers and distributors of email to SMS software applications and related desktop messaging software. Red Oxygen combines the power of today’s email applications with the ease, convenience and mobility of SMS messaging. Their seamlessly integrated products allow users to utilise the full capabilities of their existing contacts address book to send SMS messages to specific individuals or entire lists, all as easily as sending an email. Users can also have their calendar reminders automatically sent to their mobiles, send broadcast SMS messages to large lists and even receive replies straight into their inboxes from message recipients. Red Oxygen software is available for Microsoft Outlook and Outlook Express as well as Lotus Notes.
Red Oxygen has clients across a broad array of industries and geographies. Their current customer list includes clients such as Pfizer, BMW, Qantas, UNICEF, Microsoft, Siemens, Panasonic, Reader’s Digest, Frito Lay, Billabong, 3M and others. These customers span Australia, Europe, the Middle East, Africa, Asia and North America.
Learn more at www.redoxygen.com
About Swisscom Mobile Ltd
Swisscom Mobile is the clear number one in the Swiss mobile communications market with a market share of around 66%. In 2002 Swisscom Mobile generated revenues of CHF 4.11 billion (approximately A$ 4.9 billion). The company has about 3.6 million mobile customers. Since 1 April 2001, Swisscom Mobile has been a public limited company in which Swisscom Ltd has a 75% shareholding. The British Vodafone Group, global market leader in mobile communications, has entered into a strategic partnership with Swisscom Mobile taking a 25% holding. Swisscom Mobile’s NATEL® network (GSM900 and GSM1800) supports all new technologies such as HSCSD, GPRS and will be expanded with Public Wireless LAN in popular places. With 99% coverage it is Switzerland's best mobile network. It is also the only one to provide access to more than 340 mobile networks worldwide in more than 160 countries.
www.swisscom-mobile.ch
For More Information
Matt Ware
Red Oxygen
400 George St., Level 16
Sydney, NSW 2000
Australia
www.redoxygen.com
P: +61 2 9657 1816
SMS: +41 792427811
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