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WirelessDevNet.com Press Release
Pinpoint Introduces FuelShop Mobile Content Storefront Solution
DURHAM, N.C.--Dec. 2, 2003--Pinpoint Networks, Inc., a leading provider of software and services for managing and delivering mobile content, today announced the introduction of FuelShop, a turnkey, private-label mobile content storefront service. Built on Pinpoint's carrier-class Fuel technology, FuelShop creates a new, revenue-generating opportunity that is fast to market and requires minimal investment.
"With this new addition to our Fuel product line, Pinpoint is building on our mobile content management and provisioning experience with companies like Verizon Wireless and O2," explained Jud Bowman, president and CEO of Pinpoint. "FuelShop customers can immediately generate revenue from application sales, while attracting new users and increasing the loyalty of existing consumers."
FuelShop easily allows all distribution channels in the mobile data ecosystem - including carriers, handset manufacturers, portals, traditional media companies, and content providers - to offer premium mobile content to consumers quickly, with minimal upfront investment or ongoing costs. FuelShop provides all of the functionality necessary to source, select, sell and deliver mobile content directly to mobile users through a service bureau model.
"Through FuelShop, Pinpoint is enabling yet another distribution channel for the mobile content we have developed in-house and licensed from third parties," explained Per-Fredrik Hagermark, director of sales, Aspiro. "It creates an opportunity to get our content in front of new consumers, and to leverage the marketing efforts of FuelShop sites."
Customers can create their own unique content catalogs from Pinpoint's database of more than 20,000 fully licensed titles including games, ringtones, and wallpaper from over 200 content providers; or they can simply integrate their own exclusive content into the storefront. All popular application types including Java (J2ME), Palm, PocketPC, and Symbian are supported. Each application goes through Pinpoint's specialized device testing and content qualification process, to ensure that it meets or exceeds consumer expectations. FuelShop supports all major handsets, and matches content to the purchaser's phone to assure that content is compatible with the user's phone.
Each FuelShop implementation is integrated into the customer's existing online properties, creating a customized web-based storefront for the presentation and sale of mobile content. Multiple user interfaces, including web site, mobile Internet, SMS and print can be offered.
Additionally, FuelShop supports a number of flexible payment options, including carrier billing, credit card billing and premium SMS billing methods. All content is delivered directly to the purchaser's handset through over-the-air provisioning mechanisms, providing consumers with instant and easy access to their purchases.
As part of the FuelShop offering, Pinpoint handles all billing, revenue reconciliation and settlement, including the revenue share distribution with content providers. Detailed reporting on purchase activity, revenue generation, user behavior and application popularity are also provided.
For more information about FuelShop, visit www.pinpoint.com/fuelshop/.
About Pinpoint Networks, Inc.
Pinpoint Networks, Inc. is a leading provider of software and services for managing and delivering mobile content. Fuel, Pinpoint's Mobile Service Delivery Platform, is a carrier-class mobile content management platform that manages the sourcing, management, and delivery of mobile content - providing mobile operators with a unified software platform for deploying premium mobile data services to their subscribers. Fuel serves as the essential link between mobile operators, content providers, and subscribers in the mobile data ecosystem.
Pinpoint has been honored with technological and entrepreneurial awards from MIT, Deloitte & Touche, CNET, and other industry leaders. Pinpoint's customers include leading mobile operators Verizon Wireless, Rogers AT&T Wireless, and O2. Founded in 1999, Pinpoint is a privately held company backed by the industry's premier investment partners, including New Enterprise Associates (NEA) and Intel Capital. The company is based in Research Triangle Park, North Carolina with offices in San Francisco, California and London, UK. For more information, visit www.pinpoint.com or call 1-800-PINPOINT (800-746-7646).
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