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WirelessDevNet.com Press Release
mBlox Launches First US Cross-Carrier Premium SMS Infrastructure Capability
ATLANTA, Dec. 15 -- mBlox, Inc., the leading global SMS
infrastructure services company, today announced availability of its USA
Premium SMS product set. This capability will allow customers, such as mobile
marketers, advertisers, retail service providers and affinity networks, to
readily monetize mobile content.
mBlox's USA Premium SMS Service allows customers to seamlessly access all
premium rate SMS-capable US wireless carriers, providing a complete package of
SMS delivery, revenue settlement, and SMS microbilling. The USA Premium SMS
product set provides a powerful new revenue model for the US SMS market.
Content owners will be able to market and distribute mobile services at
multiple retail price points above traditional SMS per message charges. The
transaction costs appear on wireless subscribers' monthly invoices.
Subscribers on multiple US wireless networks gain the convenience of engaging
in mobile commerce from their handsets, and gain access to a broader universe
of compelling wireless services. USA Premium rate SMS is enabled by mBlox's
deep integration with carrier SMS transport and wireless billing systems.
"Premium Rate SMS is going to be huge in the United States," said mBlox
Chairman Andrew Bud, "and mBlox has invested to offer content providers this
proven way to make money from mobile content -- fast, easily and with
confidence."
"The USA Premium Rate SMS product embodies the capabilities that mBlox has
already delivered in the European market," said Jay Emmet, President of mBlox
Americas. "mBlox is strategically positioned as the sole global pure-play SMS
transport provider delivering multi-country and multi-continent premium rate
SMS."
Customers are able to connect to the mBlox global SMS network
infrastructure via a single standards-based connection to distribute and
monetize interactive mobile services to millions of US and European
subscribers. mBlox USA Premium Rate SMS simplifies the business processes
associated with monetizing content by managing cross-carrier short code
implementation, and carrier relationships including financial settlement based
on defined revenue shares.
About mBlox:
Headquartered in Atlanta, GA, mBlox, Inc. is the leading global provider
of SMS infrastructure services and value-added messaging transport services.
The company makes the task of sending and receiving SMS simple, reliable and
cost effective, freeing clients from the commercial and technical complexities
that can consume capital and operating resources. mBlox enables customers to
provide information, entertainment and communications services to consumers or
enterprise staff via standard and premium-rate outbound and inbound SMS
services. For more information, visit http://www.mblox.com .
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