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WirelessDevNet.com Press Release
Wireless Toyz Now Offers Master Franchises Nationwide
FARMINGTON HILLS, Mich.--July 16, 2003--Wireless Toyz, a Michigan-based national wireless retail franchisor, partners with Franchise Growth Systems, a master franchise broker to begin offering a Master Franchise program. The partnership is designed to capitalize on the current success of Wireless Toyz and supercharge expansion plans. "The Master Franchise program allows us to accelerate our growth plan into new markets," said Joe Barbat, President and CEO, "and it affords new entrepreneurs the opportunity to own their selected markets."
According to Wireless Toyz CFO Dave Ebner, the company continues to grow at a rapid pace even though the economy has slowed considerably. "We're on target to almost double our system-wide revenue since 2001," said Ebner, "we increased revenue by 60% from 2001 to 2002 and we are now on pace to increase revenue by an additional 50% in 2003. What makes us different," he continued, "is that we provide the variety, knowledge and customer service that a cellular customer demands - and deserves."
Richard Simtob, VP of Franchise Development, feels that the opportunity for Wireless Toyz in the US market continues to be huge, primarily because of the increased number of cell phone users. "We've learned that as more and more people use cell phones, our stores have become increasingly busier," he commented.
About Wireless Toyz:
-- Wireless Toyz has increased their total storefronts by 30% since 2002.
-- Wireless Toyz is a wireless retailer that provides customers with an excellent variety of carriers, knowledgeable wireless experts and customer service. Wireless Toyz offers AT&T, Nextel, Sprint, T-Mobile, and Verizon - as well as regional carriers such as Alltel, Einstein PCS, Cellular One, AirTel and 3 Rivers. Wireless Toyz also sells satellite TV providers - Dish Network and DirecTV.
-- With 28 stores nationwide, Wireless Toyz is in the process of opening an additional 12 stores nationally by the end of 2003. The newest location opened July 1st at 1461 Baldwin Ave. in Pontiac, MI (248) 758-0700.
-- Wireless Toyz offers franchises in 38 states. Total start up cost before working capital is between $100,000 and $180,000 depending on build out required for the store.
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