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WirelessDevNet.com Press Release
Fractal Announces TagDesigner Facility for Custom RFID Tags
BOSTON--March 24, 2003--Fractal Antenna Systems, Inc. today reports the launch of its new antenna/tag
designing facility for RFID tags. The innovative approach opens up new opportunities for custom-shaped tags and labels in the
exploding RFID industry, making new uses possible while shrinking the size of RFID tags.
The innovative steps are a marriage of optimization software and fast computing, with fractal geometry at its heart. Fractals are
geometric structures that repeat a 'motif' shape over a variety of scales. The firm's optimization software models the tag surface as
one or more fractal shapes and then finds the best one to meet a customer-specified requirement. The process is speeded by a bevy
of PC's attacking the problem at the same time.
Explained the firm's CEO, David Moschella: "This is an exciting breakthrough in an industry that has one big problem--antennas,
which mate to a chip to make an RFID tag. We've opened up the magic box of automated tag design. Our TagDesigner(TM) facility
allows manufacturers to swiftly respond to the unique RFID tag design challenges that their customer's diverse product and
packaging situations present."
In the past, designing an RFID tag took many months of effort, with less than optimal results. The variety of shapes and form factors
available for tags has been very limited and not customized to the product being tagged. "Putting a tag the size of a cracker on an
aspirin bottle is not in the cards. But putting on a compact customized tag is an option with our RFID TagDesigner(TM) facility,"
noted Moschella.
The firm plans to keep its design technology in-house and offer the patent protected and proprietary tag solutions for licensing to
RFID firms and tag manufacturers.
ABOUT FRACTAL
Fractal Antenna Systems, Inc., is privately held and based in Massachusetts at Telecom City. The company was founded in 1995
and develops and commercializes fractal antennas and related innovations in wireless, electromagnetics, RFID, electronics, and
evolutionary computation. It holds 6 patents on fractal antennas and related technology and has an expanding proprietary, patent
pending position on fractal element antennae and related technologies. The firm's scientists pioneered the field of fractal antennas
and fractal electronics.
The firm has grown and increased revenue through the present technology downturn, and has successfully delivered fractal element
antennas and arrays to commercial and government customers. Web: http:/www.fractenna.com or http:/www.fractalantenna.com.
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