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WirelessDevNet.com Press Release
Hokey Smoke! Rocky & Bullwinkle Come to Wireless
LOS ANGELES, Oct. 29 -- Sennari Games, Inc., a seasoned
developer of high quality, wireless games for multiple platforms and leading
publishers, announced today it has entered into wireless content licensing
agreements for its brand of wireless games with Bullwinkle Studios, a joint
venture between Classic Media and Jay Ward Productions, Inc., and Classic
Media Inc., the New York-based family entertainment company that is home to
Underdog, Lassie and The Lone Ranger.
Under the terms of the agreements, Sennari will develop games, screen
savers and ringtones based on many of Bullwinkle Studios' beloved animation
franchises such as Rocky & Bullwinkle, Boris & Natasha, Sherman & Peabody and
Dudley Do-Right. Engaging wireless content will also be created for Classic
Media's vast library of fun properties, including Casper the Friendly Ghost,
Underdog, The Lone Ranger, Mr. Magoo, Roger Ramjet and holiday favorites such
as Santa Claus Is Comin' To Town, among others. The new content will be
created for next generation wireless platforms such as Sun Microsystems' Java
and Qualcomm's BREW. Sennari will distribute the games to its major wireless
customers.
"Classic Media manages one of the world's most highly recognizable family
entertainment portfolios," said Mike Cartabiano, president of Sennari. "The
breadth of their library provides us with a wealth of exciting content to
bring to the wireless marketplace. This new partnership with Classic Media
enables us to further position ourselves as a leading mobile content provider
that continues to align itself with popular entertainment brands."
Robert Friedman, President of Classic Media added, "Sennari's high quality
games generate significant excitement with consumers. We believe that Sennari
is an ideal partner to help us translate our characters into engaging wireless
content with broad appeal for all ages. The classic nature of our properties
provides the flexibility to build this emerging category across many
platforms."
About Sennari
Sennari is a leader in the field of mobile gaming and entertainment. The
company has remained at the forefront of this burgeoning field by analyzing
consumers' mobile phone behavior and creating content that the user both wants
and needs. This strategic approach has helped Los Angeles based Sennari
create an incredible track record of development that includes one of the
highest grossing mobile game of all time, JAMDAT Bowling for JAMDAT Mobile,
Inc. and a slate of six new games (including Triclops, Babes Reveal and
Sennari Pool) to be launched in Q4, 2003 by Sennari. Sennari Games, Inc. also
recently announced a groundbreaking strategic partnership with Vegas.com, the
most comprehensive website for the most entertaining city in the world
About Bullwinkle Studios and Classic Media
Bullwinkle Studios is a joint venture between Classic Media, the New York-
based family entertainment company, and Jay Ward Productions, Inc., creators
of Rocky & Bullwinkle, George of the Jungle, Tom Slick and Superchicken, among
others.
Classic Media manages some of the world's most recognizable family
properties across all media including feature film, television, home video and
consumer products. The company's extensive library features a diverse
collection of popular animated and live-action characters such as: Casper the
Friendly Ghost, Mr. Magoo, Richie Rich, Peter Cottontail, Rudolph the Red-
Nosed Reindeer, The Lone Ranger, Lassie, Underdog, Little Lulu, pat the bunny
and Lamb Chop.
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