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WirelessDevNet.com Press Release
Dejima Powers the Orange France 2 12 12 Service
SAN JOSE, Calif. & PARIS--Nov. 3, 2003--
Yellow Page Information Such as Shops, Hotels or Restaurants Can Be Easily Retrieved By Subscribers Through Use Of Their Own Natural Words; Memorizing Hundreds Of Keywords is No Longer Necessary
Dejima, Inc. (http://www.dejima.com/), a leading provider of application interface technology for enterprise and mobile applications, today announced the launch of the world's first SMS "keyword free" directory service for consumers with Orange France (http://www.orange.fr), a leading wireless operator. The revolutionary new service, called 2 12 12, is powered by the Dejima Direct(TM) Mobile Messaging platform, and enables Orange France customers with SMS enabled handsets to use their own words and language to access more than 150 directory service categories, ranging from auto repair shops to restaurants.
"Providing easy access to useful directory information enables our customers to be highly productive no matter where they are in France," said Pascal Thomas, Marketing Director, Orange France. "Improving the usability of our service is a key priority for Orange France and our early trials indicate that customers who adopt free form and intuitive interaction have a more pleasant, more frequent and more valuable experience with our service."
"Orange France continues to be a leader in the mobile messaging market and Dejima is pleased to support the company in the rollout of the 2 12 12 service," said Pierre Vilpoux, Vice President and General Manager, Dejima. "It is our goal at Dejima to deliver innovative solutions to our partners to help them increase customer satisfaction and loyalty and boost overall usage of their products and services."
How 2 12 12 Works
Orange France has deployed the Dejima Direct Mobile Messaging platform on its network, enabling Orange France's subscribers to simply and easily access directory listings in their area using their own natural words including abbreviations, colloquiums, slang or "SMS speak". Dejima's ground-breaking technology allows Orange subscribers to request information or execute tasks in one step without having to use complex keywords, extensive menus or service guides and has built-in intelligence to interpret a subscriber's intent.
For example, an Orange subscriber interested in purchasing flowers for a special occasion can send an SMS message from their mobile phone through the Orange network and phrase the request however they want. The request can range from "any florists near here," to "flwr shop" to "buy flowers." Once an Orange subscriber sends their request via SMS, the Orange network automatically determines the subscriber's location. This information is then coupled with Dejima Direct's technology: an interpretation of the person's intent is made and any ambiguity that exists is resolved. The subscriber request is then delivered as a structured query to a database containing a list of vendors. In a matter of seconds, the Orange subscriber receives an SMS response containing the vendor or vendors in the requested category nearest to their location.
With the new Orange Pages service announced today, Orange France subscribers have immediate access to directory information ranging from food, entertainment, healthcare services, professional services to retail shops, restaurants and hotels.
"By penetrating the mass market beyond the youth segment and driving new common language text messaging applications, usage of SMS is expected to double by 2005," said Dr. Alastair Brydon, CEO of the consultancy and research organization SoundPartners. "There is still enormous growth potential in basic text messaging services and I am thrilled to see Orange and Dejima partnering to extend the ways in which SMS services can be more useful to consumers."
About Dejima:
Dejima is a leading provider of application interface technology for enterprise and mobile applications. The company delivers revolutionary software solutions that enable people to access, command, and control any application or service in one simple, natural step, over any medium -- e-mail, messaging, web, voice, or wireless. The Dejima Direct(TM) Mobile Messaging suite frees users from navigating complex menus or entering arcane commands and allows them to use applications in their own style by simply entering a request or a command in their own words. The result is a dramatic improvement in application usability which leads to increased revenue opportunities for service providers. Dejima Direct(TM) supports all major wireless standards including SMS, Instant Messaging, MMS, WAP and speech, and is language independent. Existing Dejima Direct(TM) implementations include applications in English, French, Finnish, Japanese and Chinese. Dejima is a privately held company headquartered in San Jose, California, with subsidiaries in London and Tokyo. Dejima licensees and partners include LogicaCMG, Matsushita Electric, Motient, Orange France, Research In Motion (RIM), salesforce.com, Saratoga Systems and Toyota ITC. For more information, visit Dejima's website at www.dejima.com
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