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WirelessDevNet.com Press Release
SiRF and Intel Demonstrate the Potential for Location Technology at Telecom Geneva
SAN JOSE, Calif. and GENEVA--Oct. 10, 2003--SiRF Technology, Inc. will team with Intel Corporation and other partners at the ITU Telecom World 2003 Forum in Geneva this week to demonstrate a sample location-aware application intended to illustrate the lucrative revenue-generating potential -- and consumer convenience -- of location-based services (LBS). Among the fastest growing of value-added services for carriers, LBS enables users of personal digital assistants (PDAs), cell phones and other mobile devices to determine where they are and obtain useful, location-relevant information to make their lives easier.
Showcasing Location-based Services
The showcased application, CuisineMap(TM), represents but one example of the burgeoning market and applications for location services, estimated to top $850 million by 2006, according to Frost & Sullivan. These applications range from personal navigation, mobile commerce, workforce and asset management to enterprise logistics, gaming, and thousands more. Telecommunications carriers are already realizing significant revenue by offering such services to differentiate themselves, and augment commoditized services.
CuisineMap: Where to Eat in Geneva
CuisineMap is hosted on a wirelessly connected PDA that will enable Telecom attendees to determine where to dine, providing detailed information and directions to some of Geneva's finest restaurants. CuisineMap uses rich media content to let attendees read menus and take a video walk-through at dozens of establishments representing a range of cuisine, from fondue to French, and will help navigate to the user's selected restaurant. Attendees can try CuisineMap and meet with SiRF representatives by appointment at the Intel booth (call to arrange at US 408 386 5422), or at the Telmap booth, Hall 2, number 2046.
A variety of complementary technologies are required for location-based services. In this case, CuisineMap combines SiRF's high performance global positioning system (GPS) technology, detailed map content from Navigation Technologies, and a real-time routing server from TelMap, deployed on a PDA powered by an Intel XScale(R) technology-based processor. Intel technology is designed to optimize low power consumption and high performance to help drive development of wireless and networking applications that are higher in processing capabilities to accommodate rich new content. The pilot project will be available in select U.S. cities following the Telecom show.
"CuisineMap is an example of how location awareness combines with other technologies to create an endless array of immersive, real-time experiences for the consumer, productivity enhancing opportunities for enterprises and value-added revenues for carriers," according to Marc Prioleau, director of consumer and enterprise marketing for SiRF.
"Our goal is to work with manufacturers, carriers and application software companies to drive the adoption of location-technology for mainstream users," according to Kanwar Chadha, founder and vice president of marketing at SiRF Technology. "Wireless carriers and software companies are only beginning to scratch the surface of the potential for revenue generating location-enabled applications. We hope to further aid adoption by offering location platforms that provide accurate and continuous positioning in a bandwidth-efficient manner."
About ITU Telecom World 2003
Since 1971, the International Telecommunication Union (ITU) has brought together senior government and industry decision makers through ITU Forums at regularly scheduled ITU Telecom World and regional events. ITU Forums provide a neutral platform to discuss critical issues, policies, technologies and standards that shape the nature and direction of the industry. The ITU Telecom World 2003 Forum will continue this tradition in Geneva, October 12 - 18, 2003 with up to 3,500 delegates, including some of the world's top CEOs, government ministers and regulators. Among those confirmed for the Forum's six days of interactive presentations and debate are Ms. Carly Fiorina, chairman and CEO, HP; Mr. John Chambers, chairman and CEO, Cisco; Mr. Arun Sarin, CEO, Vodafone; Mr. Frank Dunn, president and CEO, Nortel Networks; His Excellency Mr. Miro Teixeira, Minister of telecommunications, Brazil; and Mr. Erkki Liikanen, member of the European Commission.
About SiRF
SiRF Technology, Inc. is the leading provider of GPS enabled silicon and software location platforms that enable location awareness in high-volume mobile consumer devices and commercial applications. Location awareness refers to the ability of a device to determine and make use of the information regarding its location. SiRF's products enable a range of devices to utilize GPS to detect location. These have been integrated into mobile consumer devices, such as automobile navigation systems, cellular phones, GPS-based mobile computing peripherals and handheld GPS navigation devices, as well as into commercial applications, such as property tracking devices and fleet management systems. SiRF markets and sells its products in four target markets: wireless handheld, automotive, mobile computing, and embedded consumer applications
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